e-Paper Real-time Event Badges

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In 2012 Blendology launched “oneTap” effectively an electronic business card for use atevents where information is exchanged simply by tapping two devices together. This was as aresult of a Proof of Market study funded by the TSB.Since then we have generated £190K in revenue, oneTap has been used at over 100 events,our customers include, UKTI, VentureFest, Founder Forum, European Union, EMAP. In 2015we have over 100 new events.Virtually all our customers have indicated there is a market for a much more sophisticatedproduct which we are describing as an e-paper real-time badge.This application is for a Proof of Concept grant of £83,835 towards the £139,725 cost ofseeing if is feasible to produce such a badge that could be used at events where there are100,000 delegates (major exhibitions etc.) The badge would display the delegates name andorganisation on a 10cm by 8cm e-paper screen and could be programmed as the delegatechecks in or pre-programmed to be collected. The badge would act as oneTap but also be ableto connect to compatible mobile devices and sync to the cloud. Many other services arepossible, whilst being re-usable it saves on paper and business cards.We are a data company, by connecting the dots of how people network we will be able tooffer other services, increasing the value of events to delegates and organisers. We needminimal infrastructure just our badges and iPads, and we operate with out internet and syncwhen it is availableCurrently there is no direct alternative to the paper badge with the sophistication we areproposing, indicating both the opportunity and the challenge of creating a badge that could beused by the 1 billion people that annually attend networking events around the world. Ourproposed concept could be used in other industries, already been approached by an airline forluggage tags, building maintainers for security badges, corporates for badging employees,transferring of money, and healthcare industry.