COMMUNITY FOOD DELIVERY tech innovation enabling SAME DAY home delivery of groceries to isolated consumers

社区食品配送技术创新，实现当天向孤立的消费者送货上门

• 批准号: 71164
• 金额: $ 6.32万
• 依托单位: WESTCOUNTRY FRUIT SALES LTD
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=71164
• 关键词: COMMUNITY; FOOD; DELIVERY; tech; innovation

The Coronavirus crisis has highlighted a fundamental failure of the existing retail food distribution model in the UK, i.e. that the Supermarkets have surprisingly limited capability (in total household %) in providing easy and immediate access to home delivered food/groceries to the thousands of households who find it difficult, if not impossible, to make a physical visit to a supermarket or any other general grocery store. This project is a business innovation that marries both new and existing technologies and infrastructure in such a way that will enable us to mobilise the significant non-supermarket, regional food wholesale businesses to provide a more customer-focussed grocery delivery service. Our innovation will guarantee NEXT-DAY (pre-order) or SAME-DAY (speculative van stock sale) home-delivered groceries to isolated households/consumers. The market failure that we seek to address has been painfully and distressingly highlighted by the weeks-long wait for supermarket delivery slots in every region of the UK during the Coronavirus crisis.We operate a market-leading wholesale fresh foods business in the far SW of England. We understand food trading and logistics. We can demonstrate that our idea, with the right amount of focused investment, would be quick to prove itself commercially viable.We aim to provide the isolated and immobile/vulnerable consumers whose access is constrained by age, infirmity and/or geography with a business solution that imitates and improves upon the old-school 'knock on the door' type of community door-to-door 'monger van sales operations that were the norm 40+ years ago.Households that sign-up (nil-cost) to have the 'shop come to them' would receive text notifications of the arrival of the grocery van in their area on the scheduled day(s) of the week. All the customer has to do is click 'confirm' to the text.. and the 'grocer-driver' would schedule in a visit to the customer's property in the course of completing his round/route, to enable the customer to buy their assorted groceries. The entire transaction would take place without any direct contact or even close interaction between the driver and the householder. This innovative solution utilises technology to ensure that 'social distancing' requirements are respected.

冠状病毒危机凸显了英国现有零售食品分销模式的根本性失败，即超级市场在向数千个难以（如果不是不可能）亲自前往超级市场或任何其他普通杂货店的家庭提供方便和即时的送货上门食品/杂货方面的能力令人惊讶地有限（以家庭总数百分比计）。该项目是一项业务创新，结合了新的和现有的技术和基础设施，使我们能够动员重要的非超市，区域食品批发业务，以提供更以客户为中心的杂货配送服务。我们的创新将保证NEX-DAY（预购）或SAME-DAY（投机性货车库存销售）将食品杂货送到孤立的家庭/消费者家中。在冠状病毒危机期间，英国每个地区的超市送货时段长达数周的等待，突显了我们寻求解决的市场失灵。我们在英格兰西南部经营着市场领先的新鲜食品批发业务。我们了解食品贸易和物流。我们可以证明，我们的想法，与适量的重点投资，将很快证明自己的商业可行性。我们的目标是提供孤立和固定/脆弱的消费者，他们的访问受到年龄的限制，体弱和/或地理与业务解决方案，模仿和改进老式的'敲门'类型的社区门到门'经销商货车销售业务，是规范40+注册（零费用）让“商店上门”的家庭将在一周的预定日期收到杂货货车到达他们所在地区的短信通知。客户所要做的就是点击“确认”到文本。并且“杂货司机”将在完成他的往返/路线的过程中安排访问顾客的财产，以使顾客能够购买他们的各种杂货。整个交易将在司机和户主之间没有任何直接接触甚至密切互动的情况下进行。这种创新的解决方案利用技术来确保“社交距离”的要求得到尊重。