Race Yourself - An Augmented Reality Platform For Smart Eyewear Devices

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Getting fit is amongst the most common New Year resolutions following the season ofindulgence, however, once the initial momentum has subsided, maintaining motivation andpersevering is often difficult.Race Yourself is an innovative augmented reality application for smart eyewear devices, thatgamifies exercise allowing you to race against yourself, friends, and even professionalathletes, improving upon personal bests whilst burning calories and improving fitness andhealth overall. Each accomplishment can unlock a staggering variety of imaginative newgame modes. Escaping a zombie horde, avoiding giant boulders and evading a 400 tonnefreight train are just a few scenarios available to racers.The objective of the technology is to employ social and addictive reward driven game play toreward racers and incentivise adherence and improvement in an exercise regime.The Race Yourself concept has been extremely well received, netting > 100k views per weekof our viral promotional video, and some very enthusiastic press feedback:“I think it’s going to be a hit… this takes it (exercise) up several notches” – Charles Payne,Journalist, Fox Business News“Based on the success of the smartphone, we can predict that Google Glass will be the nextgold rush… his (Alexander Foster) pitch was like a sci-fi movie, brilliant.” – Venture Beat,Journalist, Mohammed Elalj“The killer app for Google Glass?” – Steve O’Hear, Journalist, TechCrunch“Btw, I love the race yourself concept … Awesome” – George Delaportas - TechnicalDirector @ Google“I have to say that it took me about 4 seconds to understand what you guys are working andabout another 2 seconds to decide this is the reason why I will buy Google Glass.” – JensSorensen, Founder of Experq (web based software company), successful exit.“Exercise has truly entered the digital age” – Viral viral video“Race Yourself might just be the app to get the job done” – Neha Prakash, Journalist,Mashable