Kidslox 2014; setting boundaries in the age of the iPad

在数字世界中保护儿童是家长、教师和立法者日益关注的问题。移动设备拥有率的快速增长导致儿童花更多时间参与数字活动，如网页浏览/游戏，导致儿童“屏幕时间”显著增加。虽然使用数字设备可以在教育和娱乐方面带来好处；儿童不受监控的访问可能导致重大风险，包括接触不适当的内容，以及通过久坐不动的生活方式损害健康和福祉。不受监控的儿童获取信息所带来的危险使基于数字的父母监控成为21世纪负责任的养育子女的重要支柱。专用的PM软件没有跟上不断变化的技术。现有的同类最佳竞争对手主要是传统的PMdesktop软件和单一操作系统（OS）可下载的应用程序。这种分数化的单一操作系统方法严重限制了家长在所有家庭设备上协调PM活动的能力，因为它需要高水平的技术能力和时间来持续监控屏幕时间。为了充分利用英国、欧盟和全球市场对移动优先PMsoftware的需求，Kidslox Trading （KTrad）寻求开发和验证Kidslox；一个集中的多设备/OS PM平台，它将允许父母(1)从一个集中的基于web的仪表板监控儿童活动/趋势跨多个设备(2)实现自主（无需手动更改硬件设置）基于时间的控制。Kidslox简单的用户界面和体验将使父母能够接触到各种技术知识，从而最大限度地提高潜在用户的使用率。虽然KTrad是市场的新进入者，但该团队在软件开发方面拥有丰富的经验，并且已经建立了一个由3名全职开发人员进行6个月高级软件工程的概念验证。2015年进入市场

Protecting children within the digital world is a growing concern for parents, teachers &legislators. The rapid increase in mobile device ownership has led to children spending agreater amount of time engaging in digital based activities e.g. web browsing/gaming, leadingto significant rise in child ‘screen time’. Whilst access to digital devices can bring aboutbenefits in education & entertainment; unmonitored access by children can lead to significantrisks including contact with inappropriate content & damage to health & wellbeing throughsedentary lifestyles/inactivity.Dangers posed by unmonitored child access makes digital based parental monitoring (PM) acrucial pillar of responsible 21stC parenting. Dedicated PM software has not kept pace withchanging technology. Existing best-in-class competitors are dominated by traditional PMdesktop only software & single operating system (OS) downloadable apps. This fractionalisedsingle OS approach severely limits the ability for parents to co-ordinate PM activitythroughout all home based devices as it requires a high level of technical competency & timeto continuously monitor screen time.To take advantage of the identified UK, EU & global market need for a mobile-first PMsoftware, Kidslox Trading (KTrad) seek to develop & validate Kidslox; a centralised multidevice/OS PM platform which will allow parents to (1) Monitor child activity/trends acrossmultiple devices from a single centralised web-based dashboard (2) Implement autonomous(without manual alteration of hardware settings) time based controls. Kidslox simple userinterfaces & experience will make it accessible to parents across the technology knowledgespectrum, enabling maximum potential user adoption. Whilst KTrad are new entry to themarket place, the team has extensive experience in software development & has alreadyestablished a proof of concept leading from 6months of advanced software engineering by 3full-time developers. Mkt entry in 2015