Kidslox 2014; setting boundaries in the age of the iPad

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Protecting children within the digital world is a growing concern for parents, teachers &legislators. The rapid increase in mobile device ownership has led to children spending agreater amount of time engaging in digital based activities e.g. web browsing/gaming, leadingto significant rise in child ‘screen time’. Whilst access to digital devices can bring aboutbenefits in education & entertainment; unmonitored access by children can lead to significantrisks including contact with inappropriate content & damage to health & wellbeing throughsedentary lifestyles/inactivity.Dangers posed by unmonitored child access makes digital based parental monitoring (PM) acrucial pillar of responsible 21stC parenting. Dedicated PM software has not kept pace withchanging technology. Existing best-in-class competitors are dominated by traditional PMdesktop only software & single operating system (OS) downloadable apps. This fractionalisedsingle OS approach severely limits the ability for parents to co-ordinate PM activitythroughout all home based devices as it requires a high level of technical competency & timeto continuously monitor screen time.To take advantage of the identified UK, EU & global market need for a mobile-first PMsoftware, Kidslox Trading (KTrad) seek to develop & validate Kidslox; a centralised multidevice/OS PM platform which will allow parents to (1) Monitor child activity/trends acrossmultiple devices from a single centralised web-based dashboard (2) Implement autonomous(without manual alteration of hardware settings) time based controls. Kidslox simple userinterfaces & experience will make it accessible to parents across the technology knowledgespectrum, enabling maximum potential user adoption. Whilst KTrad are new entry to themarket place, the team has extensive experience in software development & has alreadyestablished a proof of concept leading from 6months of advanced software engineering by 3full-time developers. Mkt entry in 2015