Novel free tools to support online business resilience, growth, and funding access following Covid-19

新颖的免费工具可支持 Covid-19 后在线业务的弹性、增长和融资渠道

• 批准号: 77118
• 金额: $ 22.16万
• 依托单位: UNCAPPED LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=77118
• 关键词: Novel; free; tools; support; online

Application presented by a new type of investor that specialises in lending/investing in online business against the revenue of the investee company. The applicants are specialists at lending money to online businesses that then take an "optimal" approach to increase their revenues and hence the payback of the loan/investment. Such optimisation might be how the company resources and strategy are best used to drive increased sales.Uncapped has found that many early stage online businesses lack the necessary expertise and experience to know how best to use scarce resources in marketing to drive business growth. During the course of delivering past investments, the business has developed a set of models, knowhow and performance indicators that enables them to identify best practice in a given online business.At present Uncapped have developed a client portal they connect to applications they already use to run the business. For example, payment processors (e.g. Stripe, PayPal), marketing accounts (e.g. Google, Facebook), accounting software (e.g. Xero, QuickBooks), and bank accounts. This tool enables the business to get real time analysis of their financials (revenue, cashflow), marketing efficiency analysis (return on ad spend) and understanding of customer behaviour (repeat customers, retention/churn, cohort analysis).Uncapped would now like to move this client portal to the next generation of performance. The current portal only presents a picture of the business today, the aim for Uncapped now is to deliver a tool that can provide true insight to the owner and define optimal strategy for the management of sales revenue, digital marketing and growth opportunities.The aim of this project is to provide online business (eCommerce, Direct to Consumer, SaaS, marketplaces etc...) with a truly intelligent tool that enables online business to make truly informed decisions. The need and value of this tool has never been more important to the UK as it emerges from the Covid-19 pandemic and the lone lasting implication it is expected to have on the UK economy.

由专门从事在线业务贷款/投资的新型投资者提交的申请，以被投资公司的收入为抵押。申请人是借钱给在线企业的专家，然后采取“最佳”方法来增加收入，从而增加贷款/投资的回报。这种优化可能是如何公司的资源和战略是最好的利用来推动销售增加.Uncapped发现，许多早期阶段的在线业务缺乏必要的专业知识和经验，知道如何最好地利用稀缺的资源在营销中推动业务增长.在交付过去的投资过程中，企业已经开发了一套模型，专有技术和绩效指标，使他们能够确定给定在线业务的最佳实践。目前，Uncapped已经开发了一个客户端门户网站，他们连接到他们已经使用的应用程序来运行业务。例如，支付处理器（例如Stripe，PayPal），营销账户（例如Google，Facebook），会计软件（例如Xero，QuickBooks）和银行账户。该工具使企业能够获得其财务状况（收入、现金流）的真实的时间分析、营销效率分析（广告支出回报率）和对客户行为的理解（回头客、留存/流失、队列分析）。Uncapped现在希望将此客户端门户迁移到下一代性能。目前的门户网站只呈现了今天的业务图片，Uncapped现在的目标是提供一个工具，可以提供真正的洞察力，业主和定义最佳战略的管理销售收入，数字营销和增长机会。这个项目的目的是提供在线业务（电子商务，直接向消费者，SaaS，市场等.）一个真正的智能工具，使在线业务，使真正明智的决策。随着英国摆脱新型冠状病毒肺炎（COVID-19，即2019冠状病毒病）大流行，以及预计将对英国经济产生的唯一持久影响，这一工具的需求和价值对英国来说从未如此重要。