EasyPeasy Parenting - launching a SaaS social enterprise model to narrow the gap in Early Child Development

EasyPeasy Parenting - 推出SaaS社会企业模式，缩小儿童早期发展差距

• 批准号: 79514
• 金额: $ 22.26万
• 依托单位: CHARACTER COUNTS LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=79514
• 关键词: EasyPeasy; Parenting; launching; SaaS; social

EasyPeasy is a proven child development platform that offers parents activities and guidance to turn everyday parenting stresses into opportunities for playful learning. The coronavirus pandemic caused a period of exponential growth on our platform as over 15,000 UK parents sought out our app to help with home-schooling their children, and traditional early years providers reached out to us for support in making the transition to digital and blended learning. With the support of the Innovate UK 'Business led response' fund (Apr-Jun), we were able to provide free access for all parents to the platform during this time, and work with brand partners to generate bespoke content for families (incl Scouts, National Childbirth Trust, LEGO).We know that the impact of COVID-19 has been to increase inequalities in society. There is a need for ongoing support for families who may not have the skills or access to resources, to help give their young children the developmental play that will benefit them in the early years. Whilst providing free access to our platform allowed us to respond to need and mitigate growing inequalities, we must also consider our sustainability and growth as a business.A niche market for early child development and parenting apps, within which EasyPeasy has had a first mover advantage, is enjoying a significant uptake in interest and investment globally as a result of COVID-19\. As capital flows into the digital home learning space, we want to ensure that we can continue to play a lead role in meeting demand, whilst ensuring access and support to those the market does not automatically serve. Our vision is to combine purpose and profit, supporting a fair recovery from COVID-19 for all children, whilst building on the UK's position as a market leader in edtech within our early years home learning space.In this project, we will implement a sustainability strategy to bring the app to a new audience of affluent families with propensity to pay a monthly subscription, who will in turn subsidise ongoing free access to disadvantaged families through our 'Plus One' model.

EasyPeasy 是一个经过验证的儿童发展平台，为家长提供活动和指导，将日常育儿压力转化为有趣学习的机会。冠状病毒大流行导致我们的平台出现了指数级增长，超过 15,000 名英国家长寻求我们的应用程序来帮助孩子在家上学，传统的早期教育提供者向我们寻求支持，以帮助他们向数字化和混合式学习过渡。在创新英国“商业主导响应”基金（4 月至 6 月）的支持下，我们能够在此期间向所有家长免费提供该平台的访问权限，并与品牌合作伙伴合作为家庭（包括童子军、国家分娩信托基金、乐高）生成定制内容。我们知道，COVID-19 的影响加剧了社会不平等。需要为那些可能没有技能或无法获得资源的家庭提供持续的支持，以帮助他们的孩子进行有利于他们早年发展的游戏。虽然提供对我们平台的免费访问使我们能够响应需求并减轻日益严重的不平等，但我们还必须考虑我们作为一项业务的可持续性和增长。早期儿童发展和育儿应用程序的利基市场，其中 EasyPeasy 拥有先发优势，由于 COVID-19 的影响，在全球范围内引起了人们的兴趣和投资的显着增长。随着资本流入数字家庭学习领域，我们希望确保我们能够继续在满足需求方面发挥主导作用，同时确保为市场无法自动服务的人提供访问和支持。我们的愿景是将目的和利润结合起来，支持所有儿童从 COVID-19 中公平恢复，同时巩固英国在早期家庭学习领域作为教育科技市场领导者的地位。在这个项目中，我们将实施一项可持续发展战略，将该应用程序推向倾向于每月付费的富裕家庭的新受众，他们反过来将通过我们的“Plus One”模式为弱势家庭持续免费使用提供补贴。