EasyPeasy Parenting - launching a SaaS social enterprise model to narrow the gap in Early Child Development

EasyPeasy是一个经过验证的儿童发展平台，为父母提供活动和指导，将日常育儿压力转化为有趣学习的机会。冠状病毒大流行给我们的平台带来了一段指数式增长的时期，超过1.5万名英国父母寻求我们的应用程序来帮助他们的孩子在家上学，传统的早期教育提供者向我们寻求支持，帮助他们向数字化和混合学习过渡。在创新英国“商业主导响应”基金的支持下（4月至6月），我们能够在此期间为所有家长免费提供平台，并与品牌合作伙伴合作为家庭（包括童子军，国家分娩信托基金，乐高）生成定制内容。我们知道，2019冠状病毒病的影响是加剧了社会不平等。有必要为那些可能没有技能或无法获得资源的家庭提供持续的支持，以帮助他们的幼儿发展游戏，这将使他们在早期受益。虽然提供免费访问我们的平台使我们能够响应需求并缓解日益严重的不平等，但我们也必须将我们的可持续性和增长视为一项业务。在儿童早期发展和育儿应用的利基市场中，EasyPeasy拥有先发优势，受新冠肺炎疫情影响，这一市场在全球范围内引起了极大的兴趣和投资。随着资本流入数字家庭学习领域，我们希望确保我们能够继续在满足需求方面发挥主导作用，同时确保市场无法自动服务的人获得和支持。我们的愿景是将目标和利润结合起来，支持所有儿童从COVID-19中公平恢复，同时在我们的早期家庭学习空间中建立英国作为教育技术市场领导者的地位。在这个项目中，我们将实施一项可持续发展战略，将这款应用带到新的富裕家庭用户中，这些家庭倾向于每月支付订阅费，而这些用户将通过我们的“加一”模式为弱势家庭提供持续的免费服务。

EasyPeasy is a proven child development platform that offers parents activities and guidance to turn everyday parenting stresses into opportunities for playful learning. The coronavirus pandemic caused a period of exponential growth on our platform as over 15,000 UK parents sought out our app to help with home-schooling their children, and traditional early years providers reached out to us for support in making the transition to digital and blended learning. With the support of the Innovate UK 'Business led response' fund (Apr-Jun), we were able to provide free access for all parents to the platform during this time, and work with brand partners to generate bespoke content for families (incl Scouts, National Childbirth Trust, LEGO).We know that the impact of COVID-19 has been to increase inequalities in society. There is a need for ongoing support for families who may not have the skills or access to resources, to help give their young children the developmental play that will benefit them in the early years. Whilst providing free access to our platform allowed us to respond to need and mitigate growing inequalities, we must also consider our sustainability and growth as a business.A niche market for early child development and parenting apps, within which EasyPeasy has had a first mover advantage, is enjoying a significant uptake in interest and investment globally as a result of COVID-19\. As capital flows into the digital home learning space, we want to ensure that we can continue to play a lead role in meeting demand, whilst ensuring access and support to those the market does not automatically serve. Our vision is to combine purpose and profit, supporting a fair recovery from COVID-19 for all children, whilst building on the UK's position as a market leader in edtech within our early years home learning space.In this project, we will implement a sustainability strategy to bring the app to a new audience of affluent families with propensity to pay a monthly subscription, who will in turn subsidise ongoing free access to disadvantaged families through our 'Plus One' model.