Unicard Smart Mobility: Covid recovery for the transport sector through micromobility data

该项目是为了开发和推出“Unicard智能移动”。它是一个开放的交通数据收集和可视化平台和一套标准，旨在帮助地方当局(LA)适应其城市快速变化的交通状况。需要开发更可持续的交通选择来取代私家车，这导致了“微机动性”提供商的爆炸性增长--如无坞自行车、电动滑板车、需求响应型交通工具和电动汽车租赁。新冠肺炎意味着这一点如今已势在必行，因为许多乘客正在避开公交车或火车等较难实现社会距离的“传统”公共交通方式，转而青睐独立的户外交通方式，如自行车和电动滑板车。然而，在现有城市景观中引入新的交通方式是复杂的，需要在政策制定之间进行微妙的平衡，以确保它不会造成更多问题。使用数据来提高人们对交通拥堵加剧、行人安全风险、街道混乱以及缺乏负担得起的通道等问题的可见性，是向其他在这一领域领先于英国的全球城市学习的关键。我们的产品旨在通过使用大数据来解决这些问题。它充当收集和存储大量实时行程和资产(自行车、滑板车等)的集中式中心。来自各种私营运营商的数据。可以通过我们基于网络的可视化工具访问聚合数据，提供强大的历史报告和决策数据，以及帮助确保遵守自行车和滑板车停放法规或运营区域的实时监控系统。或者，聚合的数据可用于批量导出，用于其他商业智能和报告工具，或直接在面向客户的应用程序中使用，以显示可用交通选项。使用我们的平台还促进了移动市场的总体创新，使在城市试行新型交通工具时，跟踪数据和评估效率变得简单。随着乘客和政府都急于增加后Covid后未经测试的新型户外交通形式的使用，我们将此视为使用数据以确保系统为每个人工作的至关重要的机会。

This project is to develop and launch "Unicard Smart Mobility". It is an open transport data collection and visualisation platform and set of standards, designed to help Local Authorities (LA) adapt to the rapidly changing landscape of mobility in their cities. The need to develop more sustainable transport options to replace private cars has led to an explosion in "micromobility" providers -- like dockless bikes, e-Scooters, demand responsive transport and Electric Vehicle rentals. Covid-19 means this in now imperative, as many passengers are avoiding "traditional" forms of public transport like buses or trains where social distancing is harder to achieve, favouring instead individual, outdoor modes of transport like bikes and e-Scooters in particular.However, introducing new forms of transport into an existing cityscape is complicated, and requires a delicate balance of policy making to ensure it does not cause more problems than it fixes. Using data to improve visibility of issues like increased traffic congestion, risks to pedestrian safety, street clutter, and a lack of affordable access is a key learning from other global cities who are further ahead of the UK in this area.Our product is designed to solve these problems through the use of big data. It acts as a centralised hub to collect and store large amounts of real-time trip and asset (bikes, scooters etc.) data from a wide variety of private operators. The aggregated data can be accessed through our web-based visualisation tools, offering powerful historical reporting and policymaking data, as well as a real-time monitoring system that helps to ensure compliance with bike and scooter parking regulations or operating areas. Alternatively, the aggregated data is available for bulk export for use in other business intelligence and reporting tools, or for direct use inside customer-facing apps to show available transport options.Use of our platform also promotes general innovation in the mobility marketplace, by making it simple to track data and gauge effectiveness when piloting new types of transport in a city.As both passengers and government rush to increase use of new, untested forms of outdoor transport post-Covid, we see this as a vitally important opportunity to use data to ensure that the systems put in place work for everyone.