Commercialising BOSCO-Intelligence: a Software-as-a-Service platform to drive online trading profit and growth

BOSCO-Intelligence 商业化：推动在线交易利润和增长的软件即服务平台

• 批准号: 83001583
• 金额: $ 101.42万
• 依托单位: MODO25 LIMITED
• 依托单位国家: 英国
• 项目类别: Innovation Loans
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=83001583
• 关键词: Commercialising; BOSCO; Intelligence; Software; Service

The cost of online advertising is continuing to increase, with limited intelligence to support budget decisions on where and how to invest for best fit with consumer interactions. As online activities shift, retailers need to become agile in how they look to optimise their advertising spend. Modo25 has already developed its BOSCO Software as a Service product suite to help businesses benchmark and identify tangible links between spend and performance goals.BOSCO's goal is simply to help retailers make more money from their digital marketing.Our focus on data-science and intelligent insight supports client decision-making to maximise return on investment and improve performance measures around the customer journey and partnerships.This project, BOSCO-Intelligence, cements the backend data-science underpinning the smart tool applications, particularly against alternative platform reporting data. It will support added functionality and customer options to provide retailers with a partnership approach to build their own internal expertise, based on their customers and their strategies.

在线广告的成本正在持续增长，而支持预算决策的智能有限，无法决定在哪里以及如何投资，以最适合消费者的互动。随着在线活动的转变，零售商需要在如何优化广告支出方面变得灵活。Modo25已经开发了BOSCO软件即服务产品套件，以帮助企业基准和确定支出和绩效目标之间的有形联系。BOSCO的目标只是帮助零售商从数字营销中赚更多的钱。我们专注于数据科学和智能洞察，支持客户决策，以最大限度地提高投资回报，并改善客户旅程和合作伙伴关系的绩效指标。BOSCO-Intelligence项目巩固了支持智能工具应用程序的后端数据科学，特别是针对替代平台报告数据。它将支持额外的功能和客户选项，为零售商提供一种合作方式，使他们能够根据自己的客户和战略，建立自己的内部专业知识。