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BOSCO-Connect: Online Advertising Artificial Intelligence Tool for SMEs

BOSCO-Connect: Online Advertising Artificial Intelligence Tool for SMEs
BOSCO-Connect:中小企业在线广告人工智能工具
批准号:
91893
负责人:
金额:
$20.8万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2021
资助国家:
英国
项目状态:
已结题
起止时间:
2021 至 --

项目摘要

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中文摘要
翻译
Modo25相信将权力重新掌握在我们的客户和我们的员工手中。我们对数字营销的两全其美的方法意味着我们的客户可以依靠我们的支持和指导,最终将他们的营销带到内部。我们已经建立了市场领先的技术平台Bosco,以帮助消除营销预算支出方面的风险。该项目将使Modo25快速工作,与世界领先的专家建立一个广告支出预测软件工具,所有在线零售商都可以使用。该团队将结合来自多个渠道的分层信息,分析分配的营销预算的最佳投资组合。这将需要大量的机器学习和人工智能建模,以支持易于理解的客户界面。Bosco-Connect将于2021年上线。
英文摘要
Modo25 believe in putting the power back into the hands of both our clients and our people. Our best of both worlds approach to digital marketing means our clients can count on us for support and guidance to ultimately take their marketing inhouse. We have built our market-leading technology platform, BOSCO, to help eliminate risks when it comes to spending marketing budgets.This project will allow Modo25 to work rapidly, linking with world-leading specialists to build an advertising spend forecasting software tool, which will be within the reach of all online retailers.The team will combine layered information from multiple channels to analyse the best return on investment mix to allocated marketing budgets. This will require significant machine learning and artificial intelligence with modelling to support an easy-to understand customer interface. BOSCO-Connect will be live in 2021\.
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