BOSCO-Connect: Online Advertising Artificial Intelligence Tool for SMEs

BOSCO-Connect：中小企业在线广告人工智能工具

• 批准号: 91893
• 金额: $ 20.8万
• 依托单位: MODO25 LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=91893
• 关键词: BOSCO; Connect; Online; Advertising; Artificial

Modo25 believe in putting the power back into the hands of both our clients and our people. Our best of both worlds approach to digital marketing means our clients can count on us for support and guidance to ultimately take their marketing inhouse. We have built our market-leading technology platform, BOSCO, to help eliminate risks when it comes to spending marketing budgets.This project will allow Modo25 to work rapidly, linking with world-leading specialists to build an advertising spend forecasting software tool, which will be within the reach of all online retailers.The team will combine layered information from multiple channels to analyse the best return on investment mix to allocated marketing budgets. This will require significant machine learning and artificial intelligence with modelling to support an easy-to understand customer interface. BOSCO-Connect will be live in 2021\.

Modo 25相信把权力放回我们的客户和我们的人民手中。我们的数字营销方法是两全其美的，这意味着我们的客户可以依靠我们的支持和指导，最终在内部进行营销。我们已经建立了我们的市场领先的技术平台，BOSCO，以帮助消除风险，当涉及到花费营销预算。这个项目将允许Modo 25快速工作，与世界领先的专家建立一个广告支出预测软件工具，该团队将联合收割机从多个渠道的分层信息，以分析最佳的投资组合回报，营销预算。这将需要大量的机器学习和人工智能建模，以支持易于理解的客户界面。BOSCO-Connect将于2021年上线。