Advanced Brand Safety: Empower news publishers to unblock £millions of lost ad revenue from pages mentioning COVID, using an innovative hybrid of knowledge graph and sentiment analysis.

新闻出版商每天都在损失宝贵的广告收入，因为文章提到了COVID这个词而被屏蔽了。这种情况的发生是因为“品牌安全”工具，这些工具旨在保护广告商，确保他们的广告不会出现在不合适的内容旁边。但目前的品牌安全工具既生硬又过时，它们会屏蔽任何带有COVID字样的页面。随着新闻网站报道更多关于COVID的故事，这对这个已经陷入困境的行业的收入产生了重大影响。新闻出版商必须选择是要求编辑减少关于COVID的报道并保护收入，还是继续允许编辑撰写关于COVID的文章，但接受他们的收入将受到影响。EntityX开发了一种激进的新技术，可以更准确地理解网页的含义。该项目对现有技术进行了扩展、转化和加速，以产生一个增强的品牌安全工具。这一新的品牌安全工具将使出版商能够通过识别提到‘COVID’的文章是品牌安全的，从而释放之前被阻止的库存的真正价值，提供稳定的收入，并帮助出版商恢复和保持独立的新闻报道。我们的解决方案将对当地和地区新闻出版商特别有帮助，他们受到品牌安全工具屏蔽‘COVID’页面的影响，但开发技术解决方案的资源最少。这一解决方案支持并加速了数字化和纸质报纸的长期趋势，从而直接帮助减少了碳足迹，减少了对纸张的需求。

Every day news publishers are losing out on precious advertising revenue that is being blocked because the articles mention the word COVID. This happens because of 'brand safety' tools, designed to protect advertisers and ensure that their ads do not appear next to unsuitable content. But current brand safety tools are blunt and out-of-date, they blanket block any page that features the word 'COVID'. As news sites cover more stories about COVID, this is having a significant effect on the revenues of an industry that was already on its knees. News publishers must choose whether to demand editors write less about COVID and protect revenues, or continue to allow editors to write about COVID, but accept that their revenues will suffer.EntityX has developed a radical new technology that can more accurately understand the meaning of a web page. This project extends, transforms and accelerates that existing technology, to produce an enhanced brand safety tool. This new brand safety tool will enable publishers to unblock their inventory, by identifying the articles that mention 'COVID' that are brand safe, thereby unlocking the true value of previously blocked inventory, providing stable revenues and helping publishers to recover and maintain independent news coverage.Our solution will be particularly helpful to local and regional news publishers, who have been disproportionately affected by the impact of brand safety tools blocking 'COVID' pages, but have the least resources to develop technological solutions. This solution empowers local news publishers, upholding community news, local democracy and accountability, by unlocking advertising revenue previously blocked by 'COVID'.By making digital content more profitable, this solution supports and accelerates the long term trend towards digital and away from printed newspapers, thus directly helping reduce the carbon footprint and reducing the need for tonnes of paper.