Advanced Brand Safety: Empower news publishers to unblock £millions of lost ad revenue from pages mentioning COVID, using an innovative hybrid of knowledge graph and sentiment analysis.

先进的品牌安全：使用知识图谱和情绪分析的创新组合，使新闻出版商能够消除提及新冠肺炎的页面造成的数百万英镑的广告收入损失。

• 批准号: 84500
• 金额: $ 12.61万
• 依托单位: ENTITYX LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=84500
• 关键词: Advanced; Brand; Safety; Empower; news

Every day news publishers are losing out on precious advertising revenue that is being blocked because the articles mention the word COVID. This happens because of 'brand safety' tools, designed to protect advertisers and ensure that their ads do not appear next to unsuitable content. But current brand safety tools are blunt and out-of-date, they blanket block any page that features the word 'COVID'. As news sites cover more stories about COVID, this is having a significant effect on the revenues of an industry that was already on its knees. News publishers must choose whether to demand editors write less about COVID and protect revenues, or continue to allow editors to write about COVID, but accept that their revenues will suffer.EntityX has developed a radical new technology that can more accurately understand the meaning of a web page. This project extends, transforms and accelerates that existing technology, to produce an enhanced brand safety tool. This new brand safety tool will enable publishers to unblock their inventory, by identifying the articles that mention 'COVID' that are brand safe, thereby unlocking the true value of previously blocked inventory, providing stable revenues and helping publishers to recover and maintain independent news coverage.Our solution will be particularly helpful to local and regional news publishers, who have been disproportionately affected by the impact of brand safety tools blocking 'COVID' pages, but have the least resources to develop technological solutions. This solution empowers local news publishers, upholding community news, local democracy and accountability, by unlocking advertising revenue previously blocked by 'COVID'.By making digital content more profitable, this solution supports and accelerates the long term trend towards digital and away from printed newspapers, thus directly helping reduce the carbon footprint and reducing the need for tonnes of paper.

新闻出版商每天都在失去宝贵的广告收入，这些收入因为文章中提到“COVID”一词而被封锁。这是因为“品牌安全”工具，旨在保护广告商，并确保他们的广告不会出现在不合适的内容旁边。但目前的品牌安全工具既生硬又过时，它们会屏蔽任何带有“COVID”字样的页面。随着新闻网站对COVID的报道越来越多，这对一个已经陷入困境的行业的收入产生了重大影响。新闻出版商必须选择是要求编辑少写关于COVID的文章以保护收入，还是继续允许编辑写关于COVID的文章，但接受他们的收入将受到影响。EntityX开发了一种全新的技术，可以更准确地理解网页的含义。该项目扩展、改造和加速了现有技术，以生产增强的品牌安全工具。这个新的品牌安全工具将使出版商能够通过识别提到“COVID”的品牌安全文章来解除对其库存的封锁，从而释放先前被封锁库存的真正价值，提供稳定的收入，并帮助出版商恢复和维持独立的新闻报道。我们的解决方案将特别有助于当地和区域新闻出版商，他们受到品牌安全工具屏蔽“COVID”页面影响的影响尤为严重，但开发技术解决方案的资源却最少。这一解决方案通过解锁之前被“COVID”封锁的广告收入，赋予地方新闻出版商权力，维护社区新闻、地方民主和问责制。通过使数字内容更有利可图，该解决方案支持并加速了数字化和远离印刷报纸的长期趋势，从而直接帮助减少碳足迹和减少对纸张的需求。