KIDSDOM: AN INTERNET-BASED ALCOHOL PREVENTION TOOL

在这份小型企业创新研究快速通道提案中，丹亚国际公司提议开发一个防止酗酒的互联网冒险网站Kidsdom。酒精预防领域的研究强烈表明，应该在开始饮酒之前实施干预措施。通过以小学生为目标，开展参与性、互动式的酒精预防工作，Kidsdom可以在学校和家庭中用于影响与酒精预防有关的知识、态度、自我效能和行为。尽管有许多为这个年龄段的儿童提供的互联网网站，但没有一个网站提供全面的、与酒精相关的技能培养内容。拟议中的Kidsdom网站将利用先进的技术和强大的、基于研究的内容相结合来填补这一利基市场。在第一阶段，将开发一个原型，并进行试点评估，以确定Kidsdom的可行性和有效性。在第二阶段，网站的其余部分将进行规划，并将进行大规模评估，以确定Kidsdom在培养与饮酒有关的知识、健康态度、自我效能和安全行为方面的有效性。在第三阶段，Kidsdom将向全国各地的学校和家长销售。拟议的商业应用：目前，没有任何互联网网站向8-11岁的受众提供适合年龄的酒精预防信息。Kidsdom网站承诺通过互联网上一个媒体丰富、基于理论和引人入胜的冒险世界来填补这一利基市场。收入将通过向学区销售教师指南、在空间上做广告以及与网站相关的产品的商品销售来产生。

In this Small Business Innovative Research Fast-Track proposal, Danya International Inc. proposes to develop Kidsdom, an alcohol prevention Internet adventure site. Research in the alcohol prevention field would strongly suggests that interventions should be implemented before the onset of alcohol use. By targeting elementary school children with an engaging, interactive alcohol prevention effort, Kidsdom can be used in schools and in the home to influence knowledge, attitudes, self-efficacy and behavior as they relate to alcohol prevention. Although numerous Internet sites exist for children in this age group, none provide comprehensive, skills-building alcohol related content. The proposed Kidsdom site will fill this niche using progressive technology combined with strong, research-based content. During Phase I, a prototype will be developed and a pilot evaluation will be conducted to determine Kidsdom's feasibility and effectiveness. In Phase II, the remainder of the site will be programmed, and a large-scale evaluation will be conducted to determine the effectiveness of Kidsdom in fostering knowledge, healthy attitudes, self-efficacy and safe behavior with regard to alcohol use. During Phase III, Kidsdom will be marketed to schools and parents nation wide. PROPOSED COMMERCIAL APPLICATIONS: At present, no Internet site provides age appropriate information on alcohol prevention to an audience of 8 -11 year olds. The Kidsdom site promises to fill this niche through a media-rich, theory-based and engaging adventure world on the Internet. Income will be generated through the sale of the teacher guide to school districts, advertising on the space, and merchandising of products related to the web site.