KIDSDOM: AN INTERNET-BASED ALCOHOL PREVENTION TOOL

KIDSDOM：基于互联网的酒精预防工具

• 批准号: 6074631
• 负责人: Jeffrey A Hoffman
• 金额: $ 9.99万
• 依托单位: DANYA INTERNATIONAL, INC.
• 依托单位国家: 美国
• 财政年份: 1999
• 资助国家: 美国
• 起止时间: 1999-09-30 至 2000-09-25
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6074631
• 关键词: Internet; alcoholism /alcohol abuse education; alcoholism /alcohol abuse prevention; computer system design /evaluation; education evaluation /planning; health behavior; human subject; interactive multimedia; middle childhood (6-11)

In this Small Business Innovative Research Fast-Track proposal, Danya International Inc. proposes to develop Kidsdom, an alcohol prevention Internet adventure site. Research in the alcohol prevention field would strongly suggests that interventions should be implemented before the onset of alcohol use. By targeting elementary school children with an engaging, interactive alcohol prevention effort, Kidsdom can be used in schools and in the home to influence knowledge, attitudes, self-efficacy and behavior as they relate to alcohol prevention. Although numerous Internet sites exist for children in this age group, none provide comprehensive, skills-building alcohol related content. The proposed Kidsdom site will fill this niche using progressive technology combined with strong, research-based content. During Phase I, a prototype will be developed and a pilot evaluation will be conducted to determine Kidsdom's feasibility and effectiveness. In Phase II, the remainder of the site will be programmed, and a large-scale evaluation will be conducted to determine the effectiveness of Kidsdom in fostering knowledge, healthy attitudes, self-efficacy and safe behavior with regard to alcohol use. During Phase III, Kidsdom will be marketed to schools and parents nation wide. PROPOSED COMMERCIAL APPLICATIONS: At present, no Internet site provides age appropriate information on alcohol prevention to an audience of 8 -11 year olds. The Kidsdom site promises to fill this niche through a media-rich, theory-based and engaging adventure world on the Internet. Income will be generated through the sale of the teacher guide to school districts, advertising on the space, and merchandising of products related to the web site.

在这项小型企业创新研究快速通道提案中，Danya International Inc. 提议开发 Kidsdom，一个预防酗酒的互联网冒险网站。酒精预防领域的研究强烈表明，应在开始饮酒之前实施干预措施。通过针对小学生开展互动式酒精预防工作，Kidsdom 可以在学校和家庭中使用，以影响与预防酒精相关的知识、态度、自我效能和行为。尽管有许多针对该年龄段儿童的互联网网站，但没有一个网站提供全面的、与酒精相关的技能培养内容。拟议的 Kidsdom 网站将利用先进技术与强大的基于研究的内容相结合来填补这一空白。在第一阶段，将开发原型并进行试点评估，以确定 Kidsdom 的可行性和有效性。在第二阶段，将对网站的其余部分进行规划，并进行大规模评估，以确定 Kidsdom 在培养饮酒方面的知识、健康态度、自我效能和安全行为方面的有效性。在第三阶段，Kidsdom 将向全国的学校和家长进行营销。拟议的商业应用：目前，没有互联网站点向 8 -11 岁的受众提供适合年龄的酒精预防信息。 Kidsdom 网站承诺通过互联网上媒体丰富、基于理论且引人入胜的冒险世界来填补这一空白。收入将通过向学区销售教师指南、在空间上做广告以及销售与网站相关的产品来产生。