KIDSDOM: AN INTERNET-BASED ALCOHOL PREVENTION TOOL

在这个小企业创新研究快速通道的建议，丹雅国际公司。建议开发Kidsdom，一个预防酒精的互联网冒险网站。酒精预防领域的研究强烈建议，干预措施应在开始使用酒精之前实施。通过针对小学生进行参与，互动的酒精预防工作，Kidsdom可以在学校和家庭中使用，以影响与酒精预防有关的知识，态度，自我效能和行为。虽然有许多针对这一年龄组儿童的互联网网站，但没有一个提供全面的、培养技能的与酒精有关的内容。拟议中的Kidsdom网站将使用先进的技术与强大的、基于研究的内容相结合来填补这一空白。在第一阶段，将开发一个原型，并进行试点评估，以确定Kidsdom的可行性和有效性。在第二阶段，该网站的其余部分将被编程，并将进行大规模的评估，以确定Kidsdom在培养知识，健康的态度，自我效能和安全行为方面的有效性。在第三阶段，Kidsdom将向全国的学校和家长推销。拟议的商业应用：目前，没有一个因特网网站向8 - 11奥尔兹的受众提供与年龄相适应的预防酗酒信息。Kidsdom网站承诺通过互联网上丰富的媒体，基于理论和引人入胜的冒险世界来填补这一空白。收入将通过向学区销售教师指南、在空间上做广告以及销售与网站有关的产品来产生。

In this Small Business Innovative Research Fast-Track proposal, Danya International Inc. proposes to develop Kidsdom, an alcohol prevention Internet adventure site. Research in the alcohol prevention field would strongly suggests that interventions should be implemented before the onset of alcohol use. By targeting elementary school children with an engaging, interactive alcohol prevention effort, Kidsdom can be used in schools and in the home to influence knowledge, attitudes, self-efficacy and behavior as they relate to alcohol prevention. Although numerous Internet sites exist for children in this age group, none provide comprehensive, skills-building alcohol related content. The proposed Kidsdom site will fill this niche using progressive technology combined with strong, research-based content. During Phase I, a prototype will be developed and a pilot evaluation will be conducted to determine Kidsdom's feasibility and effectiveness. In Phase II, the remainder of the site will be programmed, and a large-scale evaluation will be conducted to determine the effectiveness of Kidsdom in fostering knowledge, healthy attitudes, self-efficacy and safe behavior with regard to alcohol use. During Phase III, Kidsdom will be marketed to schools and parents nation wide. PROPOSED COMMERCIAL APPLICATIONS: At present, no Internet site provides age appropriate information on alcohol prevention to an audience of 8 -11 year olds. The Kidsdom site promises to fill this niche through a media-rich, theory-based and engaging adventure world on the Internet. Income will be generated through the sale of the teacher guide to school districts, advertising on the space, and merchandising of products related to the web site.