Project Good Box: designing a reusable packaging system for sustainable grocery delivery

We Are Good Club是一家在线零售商，以实惠的价格向英国家庭提供符合道德和可持续发展的主食杂货。我们的使命是让所有人都能获得可持续发展的产品，以尽可能少的环境足迹交付。我们独特的商业模式使我们能够以20%-40%的价格向客户提供健康、有机和可持续的食品和家居用品。如今，英国实体超市每年使用惊人的590亿件塑料包装，即每人900件塑料包装，其中大部分是一次性使用的，浪费，最多可回收50%(2019年)--更少的将被物理回收。我们正在颠覆这个市场，我们的下一步是实施闭环可重复使用包装系统，该系统可以消除杂货塑料包装浪费。自2019年上线以来，我们现在向数千名客户销售约4000种可持续产品，但我们今天通过一次性/可回收纸箱、现有供应商塑料包装和现成容器交付其中的大部分。我们目前的包装和交付系统对于我们的雄心壮志和客户需求来说是次优的。这个项目将开启我们发展的下一个重要阶段。我们计划开发一个闭环可重复使用的包装系统，用于向客户交付可持续发展的产品，可以由我们收集、清洁和重复使用。我们正在开发和试点这一闭环供应链在2020年使用现成的板条箱、产品容器和填充物，但我们需要一个定制的设计解决方案，使该系统能够有效地为客户和利益相关者工作。该项目的主要重点是设计这个新的包装系统，包括一个送货‘盒子’，单个容器和产品‘保护’，这些都是在用户家中和我们的‘逆向物流’供应链上运输、储存、清洁和重新填充的简单且经济高效的。重复使用和重新填充策略是处理塑料包装垃圾的重要模式，并且正在增长。然而，今天的大多数是针对单一类别或品牌的，即美容、个人护理、家居清洁，使我们的解决方案具有创新性，提供全面的杂货类别送货服务。最接近的直接竞争对手是Loop，但我们的解决方案是创新的，因为i)我们提供更多的选择(约4000件比165件)ii)Loop贵得令人望而却步，而且精英(Loop包装押金可能需要RRP的60%)II)我们提供符合道德/可持续发展的食品杂货，而不是主流品牌，这可以帮助推动购物朝着更具弹性、更可持续的饮食和食品体系发展。

We are Good Club, an online retailer delivering ethical and sustainable staple grocery items to UK households at affordable prices.It is our mission is 'to make sustainable products accessible to all' delivered with the lowest environmental footprint possible. Our unique business model allows us to offer healthy, organic and sustainable food and household items to customers for 20-40% cheaper.Today, UK bricks-and-mortar supermarkets use a staggering 59 billion items of plastic packaging per year, that's 900 pieces of plastic packaging per person, much of which is single-use, wasteful, with at best a 50% recyclability rating (Which 2019) -- even less will be physically recycled. We are disrupting this market and our next step is to implement a Closed Loop reusable packaging system that can eliminate grocery plastic packaging waste.Since going live in 2019 we now sell ~4000 sustainable products to thousands of customers but we deliver the majority of these today in single-use/recyclable carton boxes, existing supplier plastic packaging and off-the-shelf containers. Our current packaging and delivery system is sub-optimal for our ambitions and our customer needs. This project will kick-start an important next phase in our growth.We plan to develop a Closed Loop reusable packaging-system for the delivery of sustainable products to customers, that could be collected, cleaned and reused by us. We are developing and piloting this Closed Loop supply chain in 2020 using off-the-shelf crates, product containers and fillers, but we need a bespoke design solution for the system to work effectively for customers and stakeholders.The main focus for the project is to design this new packaging-system, to include a delivery 'box', individual containers and product 'protection', that are easy and cost-effective to transport, store, clean and refill across user's homes and our 'reverse logistic' supply chain.Reuse and refill strategies are important models for tackling plastic packaging waste and are growing. Yet most today are for a single categories or brands i.e. beauty, personal care, household cleaning, making our solution innovative by offering full grocery category delivery. The nearest direct competitor is Loop but our solution is innovative because i) we offer MUCH more choice (~4000 vs 165 items) ii) Loop is prohibitively expensive and elitist (Loop packaging deposits can cost 60% of the RRP) ii) we offer ethical/sustainable groceries, rather than mainstream brands, which can help move shopping towards a more resilient, sustainable diets and food systems.