Transforming Thresholds: Digital Media and Visitor Behaviour in Museum Foyers

改变门槛：博物馆门厅的数字媒体和游客行为

• 批准号: AH/K001795/1
• 负责人: Ruth Page
• 金额: $ 3.7万
• 依托单位: University of Leicester
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2012
• 资助国家: 英国
• 起止时间: 2012 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FK001795%2F1
• 关键词: Transforming; Thresholds; Digital; Media; Visitor

In a time of austerity, it is vital that museums remove potential barriers and make their collections accessible to existing and new audiences. Foyers are significant, liminal spaces that constitute the visitor's first on-site engagement with the museum. However, they present problems in that they(a) place complex demands on visitors in terms of conceptual, social and spatial orientation; (b) are rarely curated in the same way as in-gallery spaces, and are contested sites for the museum to project its identity; (c) have been neglected in academic research, and mentioned only tangentially (if at all) in museology, visitor studies, in work on intellectual scaffolding, semiotics and visualisation in museum contexts;(d) challenge existing geo-mobile technological resources (such as GPS or RFID) used for tracking visitor behaviour;(e) lack a clear, tested model for measuring visitor behaviour, and a policy to govern best practice for engagement and orientation in this space.The central aim of the Transforming Thresholds Network is to bring together an international, interdisciplinary team with expertise in the textual, visual, spatial, curatorial and interpersonal uses of digital media, along with partners from retail, theatre, gaming, education, museums and galleries. Together, this ensemble will tackle the problem of visitor engagement in the foyer space by creating, testing and reviewing innovative digital forms of intellectual scaffolding in a range of museum contexts.Traditionally, printed information (signs, map plans and leaflets) have been the principal means by which museums have provided orientation and information about their collections for visitors in foyers. Although digital technology has now developed so that off-site forms of interaction (via web pages) and in-gallery interactives have enabled increased audience engagement, these digital modes of interaction have rarely been applied creatively to the communication provided at the first point in which the visitor enters the museum: its foyer.The 'Transforming Thresholds' Network builds on the work of Parry, Ortiz-Williams and Sawyer (2007) which pioneered the transformation of in-gallery printed labels to live, updateable digital labels. As one of the projects identified by the LIVE!Museum AHRC Network (Parry 2009-10), the Transforming Thresholds Network similarly seeks to explore the transformative potential of digital media, but focuses on a specific, under-used and under-researched museum context (the foyer) and a specific aspect of the visitors' experience (their need for intellectual scaffolding). The Network will ask:What are the core needs of visitors in foyer spaces, and how can digital media meet them?How might models of digital engagement found in e-learning, gaming and retail transform the design of museum foyers and their signage?How do we measure visitor behaviour in foyer spaces, and can digital technology help this process?What access and institutional issues are raised or resolved by the use of digital forms of scaffolding?How can we bridge offline and on-site forms of digital interaction?What are the limits of digital media as a form of scaffolding? The Network will hold a structured series of five residential workshops and creative encounters over two years, culminating in a public festival. Project activities focus on the following themes:-existing practice and visitor needs; -screen-based and mobile media forms of intellectual scaffolding; -the limits of digital media and its relationship to the non-digital.The findings of the Network will be communicated via a public website hosted by the West Midlands Digital Cultural Heritage Demonstrator, open access resources (made available by the Leicester Research Archive), social media platforms, and peer reviewed publications. A core objective of the Network is to generate at least one proposal for a future Knowledge Exchange research bid.

在紧缩时期，博物馆消除潜在的障碍，让现有的和新的观众能够接触到他们的藏品，这一点至关重要。大厅是重要的、有限的空间，构成了参观者与博物馆的第一次现场互动。然而，它们带来的问题是：(A)在概念、社会和空间定位方面对参观者提出了复杂的要求；(B)很少以与画廊内空间相同的方式进行策划，并且是博物馆展示其身份的争用场地；(C)在学术研究中被忽视，在博物馆学、参观者研究、博物馆背景下的智力脚手架、符号学和可视化工作中只被忽略(如果有的话)；(D)挑战用于跟踪参观者行为的现有地球移动技术资源(如GPS或RFID)；(E)缺乏衡量游客行为的明确和经过测试的模式，以及管理这一领域参与和定位的最佳做法的政策。转型门槛网络的中心目标是汇聚一支具有数字媒体文字、视觉、空间、策展和人际用途专门知识的国际跨学科团队，以及来自零售、剧院、游戏、教育、博物馆和美术馆的合作伙伴。这一整体将通过在一系列博物馆环境中创建、测试和审查创新的数字形式的智能脚手架来解决参观者在门厅空间中的参与问题。传统上，印刷信息(标志、地图平面图和传单)一直是博物馆在门厅为参观者提供方向和藏品信息的主要手段。尽管数字技术的发展使得场外互动形式(通过网页)和画廊内互动增加了观众的参与度，但这些数字互动模式很少被创造性地应用于参观者进入博物馆的第一个点--门厅--提供的交流。“转化门槛”网络建立在Parry，Ortiz-Williams和Sawyer(2007)的工作基础上，他们率先将画廊内印刷标签转变为活的、可更新的数字标签。作为LIVE！博物馆AHRC网络(Parry 2009-10)确定的项目之一，改造门槛网络同样寻求探索数字媒体的变革潜力，但重点放在特定的、未得到充分利用和研究不足的博物馆背景(门厅)和参观者体验的特定方面(他们对智力脚手架的需求)。该网络将问：门厅空间的参观者的核心需求是什么，数字媒体如何满足这些需求？在电子学习、游戏和零售领域找到的数字参与模式如何改变博物馆门厅及其标牌的设计？我们如何衡量游客在门厅空间的行为，数字技术能否帮助这一过程？使用数字形式的脚手架提出或解决了哪些准入和制度问题？我们如何在线下和现场形式的数字互动之间架起桥梁？数字媒体作为脚手架形式的限制是什么？该网络将在两年内举办一系列有组织的五个住宅讲习班和创造性接触，最终将举办一个公共节日。项目活动侧重于以下主题：-现有做法和游客需求；-基于屏幕的和移动媒体形式的智力脚手架；-数字媒体的限制及其与非数字媒体的关系。该网络的调查结果将通过西米德兰兹郡数字文化遗产演示者主办的公共网站、开放获取资源(由莱斯特研究档案馆提供)、社交媒体平台和同行审查的出版物来传播。该网络的一个核心目标是为未来的知识交流研究投标产生至少一项建议。

项目成果

The Creative Charette: Enabling Knowledge Exchange in the AHRC Transforming Thresholds Network.

创意专家研讨会：在 AHRC 转型阈值网络中实现知识交流。

• 发表时间: 2013
• 作者: Moseley, A

On a New Threshold: Experiments in Gaming, Retail and Performance Design to Shape Museum Entrances

站在新的门槛上：通过游戏、零售和表演设计来塑造博物馆入口的实验

• 发表时间: 2014
• 作者: Parry, R.