Mapping Mapusa Market

绘制马普萨市场地图

• 批准号: AH/L503563/1
• 负责人: Andrew Burton
• 金额: $ 2.54万
• 依托单位: Newcastle University
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2013
• 资助国家: 英国
• 起止时间: 2013 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FL503563%2F1
• 关键词: Mapping; Mapusa; Market

Mapping Mapusa Market is an exploration into how a local Indian market can be creatively 'mapped' or documented at a key moment of change in the retail environment in India. The project will capture collaborative work initiated by the innovative UnBox Fellowships. It will feature a variety of creative voices and modes of working and make these available through an open-access on-line resource. Goa based organisation 'People Tree' identified the value of a sustainable 'map' of Mapusa Market based on a set of exciting and innovative creative responses to the market. Mapping Mapusa Market creatively expands from this vision to investigate how a physically contained but multi-layered public space can be vividly and informatively mapped in ways other than through conventional topographical mapping. It will explore how an interdisciplinary team of creative practitioners can contribute to this process and how material can be published through an open access on-line resource. It will explore what value can be brought to this process through the co-creation of knowledge by collaborators from different disciplinary and cultural backgrounds, drawn both from academia and professional practice, from the creative industries and the business environment. Mapusa Market is both a typical Indian market, and distinctive and unique. As a commercial organism, the market attracts local traders as well as merchants from adjoining states. Every Friday it swells to accommodate hundreds of daily vendors who set up improvised pitches selling home-grown produce, delicacies, spices and toddy. The vast array of merchandise available is reflected in the range of visitors including Goans and local and international tourists who come to do business, browse, socialise, catch up on gossip on or to experience the vibrant atmosphere. The Market can also be understood as an affinity space where the exchange of a range of specialist knowledge takes place, much of it about repairing items that would be discarded elsewhere but are given a new lease of life here. Much of this knowledge is likely to be lost over coming decades. Whilst Mapusa market is self-evidently a thriving commercial environment with fierce competition for space and a bustling and prosperous dynamic, it is also a fragile organism: India is strategically opening up to direct foreign investment (FDI) and the inevitable arrival of large supermarkets means that India's local markets will soon face the same challenges as their global counterparts.To create the map of this vibrant cultural accumulation, a range of market users including shoppers, day vendors and market workers will chart their 'market walk'. Whether portering goods, scouting for trade or browsing for souvenirs each participant will create a vivid picture of their experience of the market. Using specially designed tools for creative production, the project will build up a series of vivid 'cross-sectional' views. Organised into a cohesive body of work and uploaded onto a website that also invites contributions from others, the project will explore the market both as a nexus of cultural, commercial and social relationships, a hub for cultural production and an exciting physical place.

映射马普萨市场是一种探索如何在印度零售环境变化的关键时刻创造性地绘制或记录印度当地市场。该项目将捕获由创新的开箱研究金发起的协作工作。它将以各种创造性的声音和工作模式为特色，并通过开放获取的在线资源提供这些声音和模式。果阿的组织‘People Tree’根据一系列令人兴奋和创新的对市场的回应，确定了马普萨市场可持续‘地图’的价值。MapPusa Market创造性地从这一愿景扩展到调查如何通过传统的地形测绘以外的方式生动地和信息地绘制物理上包含的但多层的公共空间。它将探讨由创意从业者组成的跨学科团队如何为这一进程作出贡献，以及如何通过开放获取的在线资源发布材料。它将探讨通过来自不同学科和文化背景、来自学术界和专业实践、来自创意产业和商业环境的合作者共同创造知识，可以为这一过程带来什么价值。马普萨市场既是典型的印度市场，又独具特色。作为一个商业有机体，这个市场既吸引了当地商人，也吸引了来自邻近州的商人。每周五，它的规模都会扩大，以容纳每天数百名小贩，他们临时搭建摊位，出售自家种植的农产品、美食、香料和托迪。种类繁多的商品反映在游客的范围内，包括Goan和前来做生意、浏览、社交、八卦或体验充满活力的氛围的当地和国际游客。市场也可以被理解为一个亲和力空间，在这里可以交流一系列专业知识，其中大部分是关于修复在其他地方会被丢弃但在这里获得新生的物品。这些知识中的很大一部分可能会在未来几十年里丢失。虽然马普萨市场显然是一个繁荣的商业环境，对空间的激烈竞争和繁忙繁荣的活力，但它也是一个脆弱的有机体：印度正在战略性地向外国直接投资(FDI)开放，大型超市的到来意味着印度当地市场将很快面临与全球同行相同的挑战。为了绘制这种充满活力的文化积淀的地图，包括购物者、日间小贩和市场工作人员在内的一系列市场用户将绘制他们的市场行走图。无论是搬运商品、寻找商品还是浏览纪念品，每个参与者都会生动地描绘出他们的市场体验。使用特别设计的创意制作工具，该项目将建立一系列生动的横截面视图。该项目被组织成一个有凝聚力的作品主体，并上传到一个也邀请其他人参与的网站上，它将探索市场，将其作为文化、商业和社会关系的纽带，文化生产的中心和令人兴奋的物理场所。