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InGAME: Innovation for Games and Media Enterprise

InGAME：游戏和媒体企业的创新

基本信息

批准号：
AH/S002871/1
负责人：
Gregor White
金额：
$ 713.43万
依托单位：
Abertay University
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2018
资助国家：
英国
起止时间：
2018 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FS002871%2F1
关键词：
InGAME Innovation Games Media Enterprise

项目摘要

As cultural artefacts, video games are complex, multi-faceted products that encompass creative practices from character and narrative, interaction and gameplay design, architecture, product and environment design to sound design and composition. Technically they bring together software engineering with maths and physics, AI with networks and user data. Bring these together with a dynamic and competitive commercial environment and a disrupted technology environment and a growing cultural significance and you can begin to appreciate the challenges faced by this industry. SMEs operating in the video games sector are subject to technological, market and platform disruption where platform access and 'discoverability' are significant challenges to product viability. These factors are exerting a downward pressure on innovation and the creation of original IP in the Dundee cluster. The InGame partnership will pursue a highly collaborative, embedded approach to R&D by establishing a dedicated a R&D centre at the heart of the cluster. Artists, designers and creative writers will be co-located with technologists and business specialists to offer a dynamic and responsive resource to engage with three significant high-level challenges - consolidated from issues raised through local consultation, a survey of over 700 UK games studios and the trade body's blueprint for growth - where combined collaborative R&D could lead to significant growth, sustainability and intensification for the computer games cluster in Dundee.Creative Risk: Over the last decade the dominant business model in the Dundee games cluster has shifted from a publishing model where development costs are borne by the publisher in advance of sales income; to a platform model where individual games companies carry the cost of development in return for as larger proportion of the sales revenue. As a consequence the risk attendant with the development of original IP for the games market is, more often than not, fatal for start-up and micro-SME studios. Technological Innovation: Working practices in this cluster are characteristically solution focused and iterative, and often inventive and ingenious. However, technology innovations are not systematically captured or tested for generalization or re-use value. Commercial pressure on value chains has inhibited SMEs from taking on the risk of high-value innovation activity resulting in lost economic opportunity and inhibited cluster growth. Organisational Development: The cluster is characterized by a high number of dynamic micro-SMEs creating content for mobile, tablet and PC gaming platforms. The city is also home to a smaller number of mid-sized SME's with established product portfolios ranging from original franchises, sub-contracted development for established franchises and studios developing games for console. There is a growing professional services sector (accountancy, legal) and cultural scene (galleries and events). R&D in organisational development in this context relates to start-up at company level through to cluster and ecosystem development. The education sector is foundational to the cluster; Abertay University's Center for Excellence in Computer Games Education is characterised by active and mature collaboration between businesses, universities, and agencies of every scale. The University's longstanding relationship with national and multi-national games companies offers a unique opportunity to catalyse the value chain in the Dundee cluster. The academic partnership with Dundee University in Design for Business, and St Andrews School of Management's expertise in Creative Industries offers a world-leading research base for the R&D partnership. The InGAME R&D Center and cohort of Creative R&D Fellows will establish a new mode of engagement for industry and universities to work effectively and responsively to meet the challenge of cross-sector collaborative R&D in the Creative Industries.

作为文化艺术品，视频游戏是复杂的、多方面的产品，包括从角色和叙事、互动和游戏设计、建筑、产品和环境设计到声音设计和构图的创造性实践。从技术上讲，它们将软件工程与数学和物理、人工智能与网络和用户数据结合在一起。将这些与充满活力和竞争的商业环境、颠覆的技术环境以及日益增长的文化意义结合在一起，你就会开始意识到这个行业面临的挑战。在视频游戏领域运营的中小企业受到技术、市场和平台中断的影响，平台接入和“可发现性”是产品生存能力的重大挑战。这些因素正在对邓迪集群中的创新和原创IP创作施加下行压力。InGame的合作伙伴关系将通过在集群的核心建立一个专门的研发中心来追求高度协作的嵌入式研发方法。艺术家、设计师和创意作家将与技术专家和商业专家共处一地，提供充满活力和反应迅速的资源，以应对三个重大的高级挑战--通过当地咨询提出的问题、对700多家英国游戏工作室的调查和行业组织的增长蓝图--在这些挑战中，联合合作研发可能会为邓迪的电脑游戏集群带来显著的增长、可持续性和集约化。创意风险：过去十年，邓迪游戏集群的主要商业模式已经从出版模式转变为由发行商在销售收入之前承担开发成本的模式；转向平台模式，在这种模式下，单个游戏公司承担开发成本，以换取更大比例的销售收入。因此，为游戏市场开发原创知识产权所伴随的风险，往往对初创企业和微型中小企业工作室来说是致命的。技术创新：这个集群的工作实践以解决方案和迭代为特征，通常具有创造性和独创性。然而，没有系统地捕捉或测试技术创新的推广或重复使用价值。价值链上的商业压力抑制了中小企业承担高价值创新活动的风险，导致失去经济机会并抑制集群增长。组织发展：该集群的特点是有大量充满活力的微型中小企业为移动、平板电脑和PC游戏平台创建内容。这座城市也是数量较少的中型中小企业的大本营，它们拥有成熟的产品组合，从原始特许经营权、为现有特许经营权进行分包开发，到为游戏机开发游戏的工作室。专业服务部门(会计、法律)和文化领域(画廊和活动)日益增多。在这一背景下，组织发展的研发涉及公司层面的初创企业，一直到集群和生态系统发展。教育部门是集群的基础；阿伯泰大学电脑游戏教育卓越中心的特点是企业、大学和各种规模的机构之间积极和成熟的合作。该大学与国家和跨国游戏公司的长期关系为促进邓迪集群的价值链提供了独特的机会。与邓迪大学在商业设计方面的学术合作，以及圣安德鲁斯管理学院在创意产业方面的专业知识，为研发合作提供了世界领先的研究基地。InGame研发中心和一批创意研发研究员将建立一种新的参与模式，让业界和大学有效和迅速地合作，以应对创意产业跨行业协作研发的挑战。