2 by 2: Structuring Museums to Deliver New Digital Experiences

2 by 2：构建博物馆以提供新的数字体验

• 批准号: AH/T013192/1
• 负责人: Ross Parry
• 金额: $ 10.25万
• 依托单位: University of Leicester
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FT013192%2F1
• 关键词: Structuring; Museums; Deliver; New; Digital

Given that digital continues to disrupt and transform the parameters of visitor participation and experience, how should museums respond organisationally to deal with this change? '2 by 2' is a nine-month, multi-partner, interdisciplinary, action research project (led by the University of Leicester and Southern University at New Orleans), aiming to develop a new, sector-wide transatlantic partnership around digital leadership and skills - helping museums to build the organisational conditions to support new forms of visitor experience and participation at a time of social change. Taking a practice-based approach, the project uses a Design Thinking to inform the structure and logic of its fieldwork, with researchers delivering a series of action-research interventions in four different museum contexts - each intervention acting as a 'stage' to animate and understand different sets of issues (and possibilities) around new forms of organisational leadership, business process, institutional culture and professional practice. To deliver this work, '2 by 2' brings together national professional bodies and established communities of practice, with leading digital heritage scholars and a core group of eight museum teams with an international reputation for digital leadership, as well as an group of outstanding advising institutions - Microsoft, Arts Council England, Harvard University and Johns Hopkins University. Our 'Commissioning Partners' (the American Alliance of Museums, and Museums Association) with their extensive professional membership base, oversee the direction of the partnership and help us to identify strategic opportunities for the research. Our 'Community Partners' (the US Museum Computer Network and UK's Museums Computer Group), bring their nationwide communities of practice, working together to help share the activity and outcomes of the project to a wider 'muse-tech' community. Appropriately, however, it is our 'Museum Partners' who are at the centre of the research, providing both the environment and the expertise to explore these issues around organisational digital capability. Ambitiously, '2 by 2' pairs teams across Smithsonian Institution (at Cooper Hewitt Smithsonian Design Museum, National Air and Space Museum, Smithsonian American Art Museum, and the cross-organisation American Women's History Initiative) with four 'critical friend' UK partners (Science Museum Group, Victoria and Albert Museum, Amgueddfa Cymru - National Museum Wales, and National Museums Scotland) all of whom, as IROs, serve as the project's Co-Investigators. Throughout the project, four 'Community Days' provide a means for a set of wider constituencies to input into our research insights. Each event (a 'Study Day' for early career practitioners; a 'Demo Day' for technology companies delivered with the Balboa Park Online Collaborative; a 'Leaders' Day' for museum directors and executives delivered with Culture24; and a 'Practitioners' Day' for curators and professionals) helps to inform the project's findings, but also lays the foundations for a cohesive, trusting, on-going partnership in this subject area.

鉴于数字化不断破坏和改变游客参与和体验的参数，博物馆应该如何在组织上应对这种变化？“2 by 2”是一个为期九个月的多合作伙伴、跨学科的行动研究项目（由莱斯特大学和新奥尔良南方大学牵头），旨在围绕数字领导力和技能建立一个新的跨大西洋部门合作伙伴关系-帮助博物馆建立组织条件，以支持社会变革时期的新形式的游客体验和参与。该项目采用基于实践的方法，使用设计思维来为其实地考察的结构和逻辑提供信息，研究人员在四个不同的博物馆环境中提供了一系列行动研究干预措施-每个干预措施都作为一个“舞台”，围绕组织领导力，业务流程，机构文化和专业实践的新形式，激发和理解不同的问题（和可能性）。为了完成这项工作，“2 by 2”汇集了国家专业机构和已建立的实践社区，与领先的数字遗产学者和八个在数字领导方面享有国际声誉的博物馆团队组成的核心小组，以及一组杰出的咨询机构-微软，英国艺术理事会，哈佛大学和约翰霍普金斯大学。我们的“委托合作伙伴”（美国博物馆联盟和博物馆协会）拥有广泛的专业会员基础，监督合作伙伴关系的方向，并帮助我们确定研究的战略机遇。我们的“社区合作伙伴”（美国博物馆计算机网络和英国博物馆计算机集团）将他们的全国性实践社区带到一起，共同努力，帮助将项目的活动和成果分享给更广泛的“博物馆技术”社区。然而，恰当地说，我们的“博物馆合作伙伴”是研究的中心，提供环境和专业知识来探索围绕组织数字能力的这些问题。雄心勃勃的是，史密森学会的“2乘2”配对团队（在库珀休伊特史密森尼设计博物馆，国家航空航天博物馆，史密森尼美国艺术博物馆，和跨组织的美国妇女的历史倡议）与四个“关键的朋友”英国合作伙伴（科学博物馆集团、维多利亚和阿尔伯特博物馆、威尔士国家博物馆和苏格兰国家博物馆）所有这些人，作为IRO，作为该项目的合作研究者。在整个项目中，四个“社区日”提供了一个更广泛的选区输入到我们的研究见解的手段。每个事件（为早期职业从业者举办的“学习日”;通过巴尔博亚公园在线合作为科技公司举办的“演示日”;通过Culture 24为博物馆馆长和行政人员举办的“领导者日”;以及为策展人和专业人士举办的“从业者日”）有助于为项目的发现提供信息，但也为一个有凝聚力、信任、在这一领域的长期合作。