3 by 3: Modelling new digital leadership in museums

是人在推动博物馆的数字化变革。不管“技术”的重点是什么(硬件和软件、标准和系统、产品和平台)，事实上，使博物馆具备数字化能力的总是领导者和馆长、合作伙伴和利益相关者。然而，组织内部、劳动力中的个人围绕数字变革的活着的职业经历却鲜为人知、被忽视，而且经常被概括为数字变革。简单地说：我们现在知道的这个维度是博物馆数字化变革的根本，在我们的学术和实践中，我们至少知道这个维度。此外，当博物馆不仅试图理解新形式的参观者参与和数字体验，而且在机构和个人的妄想下这样做的时候，理解博物馆数字化变革的人的(而不仅仅是技术)维度的需要变得至关重要。因此，对于这个问题--以及我们对博物馆数字化成熟度的认识差距--这个项目看起来是至关重要的。《3by 3》是一个为期18个月、多方合作、跨越大西洋的研究合作项目，将文化机构、学者和专业团体聚集在一起，在机构和个人倾向的情况下，为引领博物馆发生同理心和公平的数字变革开辟新的方向。该项目询问，可能需要什么新模式来实现机构对数字的整体采用(和适应)，以及博物馆在数字变革的格局中存在哪些不平等，以及如何应对这些不平等。通过这样做，《3by 3》试图重新讲述博物馆中成功的数字领导是什么样子--从人的角度，而不仅仅是从商业和技术的角度。这项研究面对并阐明了一系列关于博物馆数字化变革的数字劳动力、工作场所和文化中的公平性、包容性和多样性的新问题，将博物馆技术重新定位为一个具有社会目的的主题和一系列实践。通过这种方式，该项目在博物馆计算和数字遗产领域引领了一场“情感转向”，其特征是对支撑博物馆数字工作的情感劳动、情感实践和个人讲故事产生了新的感觉。由莱斯特大学和新奥尔良南方大学(并得到哈佛大学和约翰霍普金斯大学的支持)推出的“3by 3”是一项独特的研究合作，汇集了英国和美国的主要部门机构：美国博物馆联盟与英国博物馆协会，以及美国博物馆计算机网络(US)与英国博物馆计算机集团。该项目的核心是跨大西洋的文化组织合作伙伴关系，Smithsonian Institution与科学博物馆集团、维多利亚和阿尔伯特博物馆、Amgueddfa Cymru-威尔士国家博物馆和苏格兰国家博物馆的同行合作，通过在合作博物馆的工作环境中进行一系列现场干预，推动这项以实践为基础的“3乘3”研究，“3”研究人员跟踪“3”关键主题(关于“同理心”、“早产性”、“公平”)。对引领数字变革的新方法的真实世界测试。除了制作一系列面向从业者的资源，为该行业制作新的反思型播客系列，并将其结果综合为一个具有凝聚力的“博物馆新数字领导框架”之外，“3by 3”还将与其政策制定者和行业合作伙伴(包括英国艺术委员会、国家彩票遗产基金和文化24)合作编制一份“部门白皮书”，列出英国和美国机构在这些个人和机构优先考虑的时代(同情地和公平地)领导数字变革时面临的挑战和机遇。

It is people who drive digital change in the museum. Irrespective of the focus on 'technology' (on hardware and software, standards and systems, products and platforms), it will, in fact, always be the leaders and curators, partners and stakeholders, who enable the digital capability of museums. And yet, the lived professional experience of individuals inside the organisation, in the workforce, around digital change is little understood, much overlooked, and frequently generalised upon. Plainly put: the very dimension that we now know is fundamental to digital change in the museum, is that about which - in our scholarship and practice - we know the least.Moreover, at a time when museums are not only attempting to understand new forms of visitor participation and digital experience, but are doing so within a moment of both institutional and individual precarity, this need to understand the human (and not just the technical) dimension of museum digital change, becomes crucial.And so, it is to this issue - and this gap in our knowledge of museum digital maturity - that this project looks. '3 by 3' is an 18-month, multi-partner, transatlantic research collaboration, bringing together cultural institutions, academics and professional bodies to open new directions for leading empathetic and equitable digital change in museums at a time of institutional and individual precarity.The project asks what new models of 'empathic leadership' might be needed to enable the holistic institutional adoption of (and adaption to) digital, as well as which inequalities exist in the landscape of digital change in museums, and how can these be confronted. In doing so, '3 by 3' attempts to initiate a retelling of what successful digital leadership in museums looks like - in human and not just business and technological terms.This research confronts and articulates a new set of questions on equity, inclusion and diversity within the digital workforce, workplace and culture of museum digital change, re-locating museum technology as a socially purposeful subject and set of practices. In this way, the project is leading an 'emotional turn' in museum computing and digital heritage, characterised by a new sensibility to the emotional labour, affective practices and personal storytelling underpinning digital work in museums.Led by the University of Leicester and Southern University New Orleans (and supported by Harvard University and Johns Hopkins University), '3 by 3' is a unique research collaboration, bringing together the leading sector bodies in the UK and US: the American Alliance of Museums with the UK's Museums Association, and the Museum Computer Network (US) with the Museums Computer Group (UK).At the core of the project is a transatlantic partnership of cultural organisations, with digital leads across the Smithsonian Institution partnering with their counterparts in the Science Museum Group, Victoria and Albert Museum, Amgueddfa Cymru - National Museum Wales, and National Museums Scotland.Driving this practice-based research of '3 by 3', are '3' researchers following '3' key themes (on 'empathy', 'precarity', 'equity'), through a series of live interventions within the working environments of the partner museums. Real-world tests of new approaches to leading digital change.As well as producing a series of practitioner-facing resources, a new reflective podcast series for the sector, and the synthesis of its findings into a cohesive 'Framework for New Digital Leadership in Museums', '3 by 3' will also partner with its policy-making and industry collaborators (that include Arts Council England, the National Lottery Heritage Fund and Culture24) to produce a 'Sector White Paper', setting out the challenges and opportunities for UK and US organisations as they lead digital change (empathetically and equitably) in these times of individual and institutional precarity.