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Digital Theatre Transformation: A Case Study and Digital Toolkit for Small to Mid-Scale Theatres in England

数字剧院转型：英国中小型剧院的案例研究和数字工具包

基本信息

批准号：
AH/V008102/1
负责人：
Pascale Aebischer
金额：
$ 6.37万
依托单位：
UNIVERSITY OF EXETER
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2020
资助国家：
英国
起止时间：
2020 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FV008102%2F1
关键词：
Digital Theatre Transformation Case Study

项目摘要

This project aims to provide a roadmap for local and regional companies that will enable them to bring furloughed staff back onto their payroll and develop new ways of working, in terms of administration and creative output, that are less building-dependent and that enable flexible modes of working to mitigate the impacts of Covid-19 on local and regional theatres. The project investigates and learns the lessons from the success of Creation Theatre (Oxford), together with Big Telly (Northern Ireland) in rapidly transforming their business model and theatre practice from local/regional face-to-face immersive location-based performance to a distributed home-working model that brings the interactive and immersive elements of their theatre work online through the Zoom platform, with a national and even international reach. Through a quantitative analysis of existing digital audience datasets, supplemented by new qualitative questionnaires and audience interviews, the project explores the impact of Creation Theatre's Zoom production of The Tempest on its audiences and its ability to impart digital skillsets along with a sense of well-being and community. A comparative analysis of audience responses to pre-recorded and live performances will furthermore answer vital questions about the relative commercial value of the live experience. The outcomes of this research will rapidly be published and disseminated through professional associations. Working with representatives of Equity (UK trade union for creative practitioners), our team will moreover develop guidelines for digital home-working that take account of the technical and ethical impacts of the change in working practices and environments on staff.

该项目旨在为当地和区域公司提供一个路线图，使他们能够使休假的员工重新获得工资，并在管理和创意产出方面开发新的工作方式，减少对建筑的依赖，并实现灵活的工作模式，以减轻Covid-19对当地和区域剧院的影响。该项目调查并学习了牛津创作剧院（Creation Theatre）和北爱尔兰大电视台（Big Telly）的成功经验，他们迅速将商业模式和剧院实践从本地/区域面对面沉浸式位置表演转变为分布式家庭工作模式，通过Zoom平台将戏剧作品的互动和沉浸式元素带到网上，并具有全国甚至国际影响力。通过对现有数字观众数据集的定量分析，辅以新的定性问卷调查和观众访谈，该项目探讨了创造剧院的Zoom制作的《暴风雨》对观众的影响，以及它传授数字技能、幸福感和社区意识的能力。对观众对预录和现场表演的反应进行对比分析，将进一步回答有关现场体验的相对商业价值的重要问题。这项研究的结果将迅速通过专业协会出版和传播。此外，我们的团队将与Equity（英国创意从业者工会）的代表合作，制定数字家庭工作指导方针，考虑到工作实践和环境变化对员工的技术和道德影响。