Creative Archives: Producing, Preserving and Showcasing Transnational India Film Heritage

印地语电影和观看它们的经历是南亚散居在英国的一个不可分割的方面。在英国的南亚散居社区的电影经验的文献突出了电影放映，专门的电影院和其他文化聚集的网站在社区建设的关键作用。在这一大背景下，早期的多语言欧洲宝莱坞项目将英国和英语作为印度电影在欧洲有机传播和接触更广泛观众的阈创意空间。从该项目来看，英国仍然是（当然是语言上的）印度电影向其他欧洲国家的文化传播和传播的“中转站”。在这种情况下，这个项目围绕最近收购的电影博物馆伦敦的印度电影收藏目前在DMU举行。这一系列独特的宣传材料可以追溯到1948年，独立后的一年，是印度创意产业在英国的全球成功和经济增长的有形和不可告人的见证。伦敦电影博物馆将这些藏品战略性地借给DMU是因为中部地区有大量南亚人口，以及在英国建立一个保护和公众参与印度电影遗产的区域中心的可能性。因此，“创意档案”将利用DMU印度电影收藏和数字故事讲述来吸引社区参与，超越了单纯的电影观看体验，与其他构成印度电影文化的多语言媒介体验。通过与收藏中的宣传材料接触，“创意档案”将通过各种在线和离线活动展示印度电影遗产，以重新纪念身份，价值观和纪念印度独立75周年。保护这一遗产对于使当代人能够与他们的过去接触非常重要。流散的印度民族不仅通过电影艺术材料的制作方面被唤起（他们如何突出国家印地语电影的叙事时刻），而且在计划的社区参与活动期间，电影短暂的消费所引发的情感价值观;这些人工制品是体现“印度”和“民族文化”的概念在英国被保存、转移或表达的社会时刻的核心。

Hindi films and the experiences of watching them are an inextricable aspect of the South Asian diaspora in the UK. Literature on the cinema-going experience of South Asian diasporic communities in the UK highlights the crucial role that film screenings, specialised cinemas and other sites of cultural aggregation had in community building. Within this broad context, the earlier Multilingual Euro-Bollywood project placed the UK and the English language as liminal creative spaces for Indian cinema to be distributed organically across Europe and reach broader audiences.From the project, it emerged that the UK is still (certainly linguistically) a "stop over" for the cultural transfer and distribution of Indian cinema to other European countries. In this light, this project centres around the recently acquired Cinema Museum London's Indian cinemas collection currently held at DMU. The unique publicity material in this collection dates from the 1948, year immediately post-independence, and is a tangible and untold testimony of the global success and economic growth of Indian creative industries in the UK. The strategic loan of the collection by the Cinema Museum London to DMU is due to the presence of a large South Asian demographic in the Midlands, and the possibility of developing a regional hub for the preservation and public engagement with Indian film heritage in the UK.Thus, "Creative Archives", will use the DMU Indian cinema collection and digital storytelling to involve the community to engage, beyond the mere experience of film viewing, with other multilingual mediatic experiences that constitute Indian film culture. By engaging with the publicity material held in the collection, "Creative Archives" will showcase Indian film heritage through a variety of on-line and off-line activities to re-memorialize identities, values and commemorate the 75th anniversary of Indian independence. Preserving this heritage is important to enable the engagement of the present generation with their past. The diasporic Indian nation is evoked not just through the production aspects of films' artistic materials (how they foreground a narrative moment of the national Hindi cinema), but also in the affective values triggered by the consumption of the film ephemera during the planned community engagement activities; these artefacts are central for embodying social moments where the notion of 'India', and 'national culture' are preserved, transferred or articulated in the UK.