Monitoring social events for user online behaviour analytics

监控社交事件以进行用户在线行为分析

• 批准号: DP170103954
• 负责人: Prof Zi Huang
• 金额: $ 18.85万
• 依托单位: The University of Queensland
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2017
• 资助国家: 澳大利亚
• 起止时间: 2017-01-01 至 2020-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP170103954
• 关键词: Monitoring; social; events; user; online

This project aims to investigate the influence of public attention on steering user online behaviour. The exponential growth of online behaviour data makes online behaviour analytics increasingly important in social, commercial and political environments, but existing methods rely on user profiles only. The project will unify external social events with user profiles for behaviour analytics, and develop approaches for event database indexing, event-influenced behaviour modelling and prediction. The success of this project is expected to enhance users’ online experience and improve e-commerce’s market value.

该项目旨在调查公众关注对引导用户在线行为的影响。在线行为数据的指数级增长使得在线行为分析在社会、商业和政治环境中变得越来越重要，但现有方法仅依赖于用户配置文件。该项目将把外部社会事件与用户概况统一起来进行行为分析，并制定事件数据库索引、受事件影响的行为建模和预测方法。该项目的成功有望增强用户的在线体验，提高电子商务的市场价值。