Control and Trust as Moderating Mechanisms in addressing Vulnerability for the Design of Business and Economic Models (ConTriVE)

控制和信任作为解决商业和经济模型设计脆弱性的调节机制 (ConTriVE)

• 批准号: EP/N028422/1
• 负责人: Irene Ng
• 金额: $ 102.34万
• 依托单位: University of Warwick
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2016
• 资助国家: 英国
• 起止时间: 2016 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=EP%2FN028422%2F1
• 关键词: Control; Trust; Moderating; Mechanisms; addressing

Personal data holds great potential to benefit commerce and society, but, at the institutional level, concerns are rising over the risks associated with data access, ownership, privacy and confidentiality. The main purpose of this project is to investigate whether and how these institutional concerns are reflected in the perceptions of individual users. This proposal will establish a new programme of research in digital economy by understanding how individual subjective perceptions of users with regard to cybersecurity relate to organizational and institutional views on cybersecurity. By gaining this understanding we seek to develop new business models which would allow businesses to minimize individual perceptions of vulnerability with regard to issues of privacy, security, and trust.We propose that individual subjective vulnerability with regard to cybersecurity issues is an important factor which impact upon business models and the development of digital economy. We consider vulnerability from three perspectives:1) An individual's perspective of their own vulnerability; 2) The perspective of the entity the individual is interacting with in the digital domain (which could be another individual, or a business); and 3) The institution that is tasked to regulate and protect all entities within the system (e.g., the state, regulatory body, etc.). All three entities are likely to assess individual vulnerabilities in different ways and would have a separate sets of trade-offs against the risks. An individual considers the trade-off between the choice/freedom to use a service against the risk of being vulnerable. A business, on the other hand, approximates individual's vulnerability and makes an assessment of risk which is important for its business model in order to trade off revenues and provide additional service to mitigate that risk to the extent that it would pacify the user and the regulator. Finally, from a state point of view, the aggregation of a large numbers of users creates a complex system of data sharing which bears a systemic risk that may result in individual vulnerabilities which are hard to quantify and manage.Proposed project will implement "in-the-wild" strategy in order to:(i) Measure individual vulnerability with regard to cybersecurity issues using different contexts and taking into account individual heterogeneity;(ii) Using these context-dependent measure, propose new business models which would mitigate perceptions of cybersecurity risks;(iii) Suggest tools for policy makers and regulators to decrease cybersecurity risks via bridging the gap between subjective vulnerability of users and objective vulnerability measured by businesses and other institutions.

个人数据具有造福商业和社会的巨大潜力，但在机构层面，人们越来越担心与数据访问、所有权、隐私和机密性相关的风险。该项目的主要目的是调查这些机构关注的问题是否以及如何反映在个人用户的看法中。这项提议将通过了解个人对用户关于网络安全的主观看法如何与组织和机构对网络安全的看法相联系，建立一个新的数字经济研究方案。通过获得这种理解，我们寻求开发新的商业模式，使企业能够最大限度地减少个人在隐私、安全和信任问题上的脆弱性。我们认为，个人在网络安全问题上的主观脆弱性是影响商业模式和数字经济发展的重要因素。我们从三个角度考虑脆弱性：1)个人对其自身脆弱性的看法；2)个人在数字领域中与之互动的实体的角度(可能是另一个个人或企业)；以及3)负责监管和保护系统内所有实体的机构(例如，国家、监管机构等)。这三个实体可能会以不同的方式评估单个漏洞，并将有一套单独的风险权衡。个人考虑使用服务的选择/自由与易受攻击的风险之间的权衡。另一方面，企业估计个人的脆弱性，并对对其商业模式重要的风险进行评估，以便权衡收入并提供额外服务，以在一定程度上安抚用户和监管机构。最后，从国家的角度来看，大量用户的聚集创造了一个复杂的数据共享系统，它承载着系统性风险，可能导致难以量化和管理的个人漏洞。提议的项目将实施“野外”策略，以便：(I)使用不同的上下文并考虑个人的异质性来衡量个人在网络安全问题上的脆弱性；(Ii)使用这些上下文相关的措施，提出新的商业模型，以缓解人们对网络安全风险的感知；(3)建议政策制定者和监管者通过弥合用户的主观脆弱性与企业和其他机构衡量的客观脆弱性之间的差距来降低网络安全风险的工具。

项目成果

Global network centrality of university rankings.

• DOI: 10.1098/rsos.171172
• 发表时间: 2017-10
• 期刊: Royal Society open science
• 影响因子: 3.5
• 作者: Guo W;Del Vecchio M;Pogrebna G
• 通讯作者: Pogrebna G

European Strategies in Publishing: One Size Fits Most

欧洲出版战略：一刀切

• 发表时间: 2018
• 作者: Kharlamov A

Predictably Intransitive Preferences

可预测的不及物偏好

• 发表时间: 2018
• 期刊: Judgement and Decision Making
• 作者: Butler, D.

Consumer-Perceived Vulnerability, Privacy Calculus and Information Disclosure: An Empirical Investigation in Retailer Loyalty Program

消费者感知的脆弱性、隐私计算和信息披露：零售商忠诚度计划的实证研究

• 发表时间: 2017
• 作者: Dixon M

Improving productivity in Hollywood with data science: Using emotional arcs of movies to drive product and service innovation in entertainment industries

• DOI: 10.1080/01605682.2019.1705194
• 发表时间: 2020-02-26
• 期刊: JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY
• 影响因子: 3.6
• 作者: Del Vecchio, Marco;Kharlamov, Alexander;Pogrebna, Ganna
• 通讯作者: Pogrebna, Ganna