What Australia Thinks: A History of Australian Public Opinion Polls

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Opinion polls are an increasingly prominent and problematic part of politics in modern societies. This project is expected to produce an Australian history that documents and explains the diverse and changing methods, priorities and styles of the pollsters since polling was introduced to Australia in 1941. It aims to examine the growing media coverage of the polls, their impact, and the controversies they have engendered as well as the performances of polls in predicting voter behaviour. Combining archival research, oral histories and quantitative methods, the project aims to enrich our understanding of the nature, consequences and history of polling nationally and transnationally. It also aims to produce a database containing over 75 years of poll results.