Creating Public Opinion: Polls, the Press and Australian Politics since the 1940s

点击翻译按钮获取中文摘要

Opinion polls, commissioned regularly by the press since the 1940s and by political parties since the 1960s, have altered our understandings of public opinion, affected the way politics is reported, and transformed the ways in which political leaders act and the parties campaign. Until now, none of this has been properly documented or effectively analysed. This project will help those involved in public opinion research, political journalism, and parliamentary politics to reflect on the strength and weaknesses of their practices. It will allow others in the community to understand what has changed, how it has changed, and why.