WORKSHOP on Personification & Choice Modelling for Demand Management with Restricted Data

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We will organise a one-day workshop in The Shard in Central London on Personification and Choice Modelling in Demand Management that highlights the issues introduced by new regulations such as the General Data Protection Regulation adopted by the EU in 2016 and how they will impact on current techniques for demand management, particularly personalised demand management. The workshop will incorporate a keynote talk from Professor Catherine Tucker (MIT Sloan School of Management) on Personalisation and Electronic Privacy in Pricing and Digital Marketing; flash presentations from experts and users in the area (provisionally confirmed speakers are Prof Cormode, Warwick Computer Science and Alan Turing Institute; Prof Mandy Chessell, IBM Distinguished Engineer and IBM Master Inventor; Howard Langer, Global MD Pricing & Promotions, dunnhumby); an introduction to the framework from Dr Stalla-Bourdillon (Law, University of Southampton) and facilitated discussions to develop research questions. Participants will come from operational research, digital marketing, behavioural science, computer science, service systems, law and statistics as well as users from organisations that use demand management.A summary of the workshop will be written up and presented in a variety of styles to benefit other users, the general (interested) public, and other academics.