WORKSHOP on Personification & Choice Modelling for Demand Management with Restricted Data

拟人化研讨会

• 批准号: EP/P026117/1
• 负责人: Arne Strauss
• 金额: $ 1.96万
• 依托单位: University of Warwick
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2017
• 资助国家: 英国
• 起止时间: 2017 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=EP%2FP026117%2F1
• 关键词: WORKSHOP; Personification; Choice; Modelling; Demand

We will organise a one-day workshop in The Shard in Central London on Personification and Choice Modelling in Demand Management that highlights the issues introduced by new regulations such as the General Data Protection Regulation adopted by the EU in 2016 and how they will impact on current techniques for demand management, particularly personalised demand management. The workshop will incorporate a keynote talk from Professor Catherine Tucker (MIT Sloan School of Management) on Personalisation and Electronic Privacy in Pricing and Digital Marketing; flash presentations from experts and users in the area (provisionally confirmed speakers are Prof Cormode, Warwick Computer Science and Alan Turing Institute; Prof Mandy Chessell, IBM Distinguished Engineer and IBM Master Inventor; Howard Langer, Global MD Pricing & Promotions, dunnhumby); an introduction to the framework from Dr Stalla-Bourdillon (Law, University of Southampton) and facilitated discussions to develop research questions. Participants will come from operational research, digital marketing, behavioural science, computer science, service systems, law and statistics as well as users from organisations that use demand management.A summary of the workshop will be written up and presented in a variety of styles to benefit other users, the general (interested) public, and other academics.

我们将在伦敦市中心的The Shard举办为期一天的研讨会，主题是需求管理中的人格化和选择建模，重点介绍欧盟2016年通过的《通用数据保护条例》等新法规带来的问题，以及它们将如何影响当前的需求管理技术，特别是个性化需求管理。该研讨会将包括凯瑟琳·塔克教授的主题演讲（麻省理工学院斯隆管理学院）关于定价和数字营销中的个性化和电子隐私;该领域专家和用户的快速演示（暂准讲者为沃里克计算机科学及图灵研究所的Cormode教授; IBM杰出工程师及IBM发明大师Mandy Chessell教授;霍华德兰格，全球MD定价和促销，dunnhumby）;从Stalla-Bourdillon博士（法律，南安普顿大学）的框架介绍，并促进讨论，以开发研究问题。与会者将来自运筹学，数字营销，行为科学，计算机科学，服务系统，法律和统计以及使用需求管理的组织的用户。研讨会的摘要将被编写并以各种风格呈现，以使其他用户，一般（感兴趣的）公众和其他学者受益。

项目成果

Future research directions in demand management

需求管理未来的研究方向

• DOI: 10.1057/s41272-018-0139-z
• 发表时间: 2018
• 期刊: Journal of Revenue and Pricing Management
• 影响因子: 1.6
• 作者: Currie C