Proposal title Storifying Political Communication: Populist Oscillation, Popular Culture and Performance

提案标题“故事化政治传播：民粹主义振荡、大众文化与表演”

• 批准号: EP/X022668/1
• 负责人: Sara Garcia Santamaria
• 金额: $ 26万
• 依托单位: University of Bristol
• 依托单位国家: 英国
• 项目类别: Fellowship
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=EP%2FX022668%2F1
• 关键词: Proposal; title; Storifying; Political; Communication

Dr Sara Garcia Santamaria will carry out a fellowship to examine politicians' social media performances as a way of understanding theimpact of a mediatized digital society on political communication. More precisely, this proposal explores populist leaders' constructions of "authentic" affective communities through digital storytelling, and how these practices got to permeate everyday political communication. The project is interested in exploring the mainstreaming of populism and, particularly, "other populisms": populist performances beyond supposedly pure forms of male, right-wing, political outsiders. Populism here is understood in a performative fashion, rather than a set political communication style. Therefore, populism can permeate politics as usual, configuring different levels of populist hybridization and performed distance/closeness from the people. The fellowship will be carried out at University of Huddersfield, department of Media Dr Sara Garcia Santamaria will carry out a fellowship to examine postdigital political performances as a way of understanding the impact of a mediatized digital society on political communication. More precisely, this proposal explores populist leaders' constructions of "authentic" affective communities through digital storytelling, and how these practices got to permeate everyday political communication. In other words, the project is interested in exploring the mainstreaming of populism and, particularly, "other populisms": populist performances beyond supposedly pure forms of male, right-wing, political outsiders. Populism here is understood in a performative fashion, rather than a set political communication style. Therefore, populism can permeate politics as usual, configuring different levels of populist hybridization and performed distance/closeness from the people. Methodologically, it draws on production and reception studies through multimodal postfoundational and visual rhetorical analysis and ethnographic work.

萨拉·加西亚·桑塔玛丽亚博士将开展一项研究金，研究政客的社交媒体表现，以此了解媒体化数字社会对政治传播的影响。更准确地说，该提案探讨了民粹主义领导人通过数字讲故事构建“真实”情感社区，以及这些实践如何渗透到日常政治沟通中。该项目有兴趣探索民粹主义的主流化，特别是“其他民粹主义”：超越男性、右翼、政治局外人所谓的纯粹形式的民粹主义表演。这里的民粹主义被理解为一种表演方式，而不是一种固定的政治沟通方式。因此，民粹主义可以像往常一样渗透到政治中，形成不同程度的民粹主义混合，并表现出与人民的距离/亲近。该奖学金将在哈德斯菲尔德大学媒体系进行，Sara Garcia Santamaria 博士将开展一项研究金，研究后数字化政治表现，以此作为了解媒体化数字社会对政治传播影响的一种方式。更准确地说，该提案探讨了民粹主义领导人通过数字讲故事构建“真实”情感社区，以及这些实践如何渗透到日常政治沟通中。换句话说，该项目有兴趣探索民粹主义的主流化，特别是“其他民粹主义”：超越男性、右翼、政治局外人所谓的纯粹形式的民粹主义表演。这里的民粹主义被理解为一种表演方式，而不是一种固定的政治沟通方式。因此，民粹主义可以像往常一样渗透到政治中，形成不同程度的民粹主义混合，并表现出与人民的距离/亲近。在方法论上，它通过多模式后基础和视觉修辞分析以及民族志工作借鉴了生产和接受研究。