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Measuring the Societal Benefit of Online Civic 'self-help' Sites

衡量在线公民“自助”网站的社会效益

基本信息

批准号：
ES/K008110/1
负责人：
Rachel Gibson
金额：
$ 5.52万
依托单位：
University of Manchester
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2013
资助国家：
英国
起止时间：
2013 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=ES%2FK008110%2F1
关键词：
Measuring Societal Benefit Online Civic

项目摘要

The research will be conducted in four main phases. The first phase will involve an assessment of the existing work in the academic literature and also more specific reports by MySociety and similar groups to profile their online users and the societal value of their sites. We will identify the key gaps in practitioner and academic knowledge, both methodologically and theoretically, and specify our research questions and the sites we will study. Based on this review in the second phase of the research we will design the analysis to provide the type of rich qualitative and quantitative evidence to address our central research questions regarding measuring the sites' impact. In the third phase of the research we will carry our empirical data collection. This will consist of four two-wave panel surveys fielded on the MySociety sites - They Work For You, Fix My Street, Fix My Transport and Write To Them. The surveys will be used to identify the new users and those that are less involved in civic and political matters and from a non-typical participatory background. All individuals participating in wave 1 of the surveys will be invited to take part in an extension to the analysis by completing an online time diary over a three month period following their interaction with the site. First time users will be targeted in particular with follow up invitations. The time diaries will be filled in ideally on a weekly basis and track users social, political and communal activities. Time diarists and those completing wave 1 of the survey will then be invited to complete wave 2 once the time diaries are completed. This will measure levels of social and political trust, social connectedness, and feelings of confidence in their ability to solve their own and other/community/political problems. In the final phase of the research we will conduct online focus groups with selected time diarists and triangulate with survey and time diary data to address the key questions of what motivated participation on the site, if first-time use was converted into further activism how and why that occurred. Once the results are produced we will prepare a report for MySociety and dissemination across the voluntary sector that will summarize our findings and provide recommendations about what tools and actions are most likely to be undertaken by first time users of campaigning and community sites, and how these act as triggers to create the skills confidence and networks to allow them to continue to undertake self-initiated activism. We will also include recommendations on how this 'conversion' can be monitored and measured by organizations. Finally we will prepare a paper for academic publication that will utilize the data to present the first qualitative over time study of online users of these public service sites. The panel element will allow us to gain a unique insight into how far an individual's visit to the site influenced subsequent activities and particularly the extent to which, by dealing with a personal problem or local concern they felt more able to deal with problems in their own lives and their neighbourhood/society more generally, how far they achieved things they could not otherwise have done, were better equipped to solve subsequent problems when they arose.

研究将分四个主要阶段进行。第一阶段将涉及评估学术文献中的现有工作，以及MySociety和类似团体的更具体的报告，以了解其在线用户及其网站的社会价值。我们将确定在实践和学术知识的关键差距，无论是方法论和理论，并指定我们的研究问题和网站，我们将研究。在第二阶段研究的基础上，我们将设计分析，提供丰富的定性和定量证据，以解决我们的中心研究问题，衡量网站的影响。在第三阶段的研究中，我们将进行实证数据的收集。这将包括在MySociety网站上进行的四个两波小组调查-他们为你工作，修复我的街道，修复我的交通和写信给他们。这些调查将用来查明新用户和较少参与公民和政治事务以及来自非典型参与背景的用户。参与第一波调查的所有个人将被邀请参加分析的扩展，在与网站互动后的三个月内完成在线时间日记。第一次用户将特别针对后续邀请。理想情况下，时间日记将每周填写一次，并跟踪用户的社交，政治和社区活动。时间日记作者和完成第一波调查的人将被邀请在时间日记完成后完成第二波调查。这将衡量社会和政治信任的水平，社会联系，以及对他们解决自己和其他/社区/政治问题的能力的信心。在研究的最后阶段，我们将与选定的时间日记作者进行在线焦点小组，并与调查和时间日记数据进行三角分析，以解决网站上的动机是什么的关键问题，如果首次使用被转换为进一步的行动主义，如何以及为什么会发生。一旦结果产生，我们将为MySociety编写一份报告，并在志愿部门传播，该报告将总结我们的调查结果，并提供关于首次使用活动和社区网站的用户最有可能采取哪些工具和行动的建议，以及这些工具和行动如何作为触发器，以创建技能，信心和网络，使他们能够继续进行自我发起的活动。我们还将包括关于组织如何监测和衡量这种“转换”的建议。最后，我们将准备一份学术出版物，将利用这些数据来呈现这些公共服务网站的在线用户的第一次定性研究。小组要素将使我们能够获得独特的洞察力，了解个人对该网站的访问在多大程度上影响了随后的活动，特别是在多大程度上，通过处理个人问题或当地问题，他们感到更有能力处理自己生活中的问题，更普遍地说，他们的邻居/社会，他们在多大程度上实现了他们本来无法做到的事情，更有能力解决随后出现的问题