Making pub retailing greener: A univerity / private sector partnership to build and share research informed action

应对气候变化的挑战需要绝对和显著减少二氧化碳排放。低碳经济需要所有企业提高对能源的利用，减少浪费。每个在酒店行业工作的人都会对能源的使用和浪费产生影响。这个知识交流项目将有助于确保以研究为基础的知识更多地支持酒吧部门改进能源使用和减少浪费。为此，它将把一家私营公司——罗宾逊啤酒公司（robinson Brewery）——和曼彻斯特城市大学商学院（Manchester Metropolitan University Business School）企业中心（Centre for Enterprise）的研究团队的互补专长结合起来。据估计，英国酒吧每年产生873,800吨垃圾，其中17.3万吨是食物垃圾。这种浪费每年给该部门造成3.57亿英镑的损失。餐饮业使用的能源占营业利润的4%至6%。有证据表明，英国的大多数酒店企业可以将其能源消耗减少10- 40%。减少对环境的影响可能会产生成本，但也提供了节省成本的机会，并在环保证书方面提高了声誉。该项目将更新和发展我们与中小企业有关环境创新的研究，并使其更具体地适用于酒店。考虑到酒吧租赁的本质，我们将通过一系列研究来做到这一点，在这些研究中，贝恩斯将微型企业的“家庭经济单位”概念化为经济行为和信仰的中介。这个为期10个月的项目围绕四个连续但相互依存的阶段进行设计，随后是密集的参与和产生影响。启动，提高认识，完善项目计划和产生影响的战略，并建立一个专家影响咨询小组2。集中证据审查和调整诊断工具（以前由企业中心在小企业工作中开发和使用），为诊断提供环境维度3。对罗宾逊租户（目标325）进行在线咨询调查，以确定“环境素养”的水平，并与有目的地选择的租户进行一对一的咨询，这些租户接受项目目标，愿意尝试并承担积极的“开拓者/冠军”角色。建立一个实践社区（CoP），以交流学习和培育一个支持实践者的网络。我们将通过“精益绿色知识咖啡馆”和社交媒体形式的便利会议支持缔约方会议。这一阶段包括一系列活动，以确保项目产生最大的影响。细节将在项目开始时进行规划，并随着项目的展开，在影响咨询小组的重要投入下进行完善。我们将为罗宾逊的员工和租户进行最后的路演，并针对有兴趣和能力实施变革的选定群体举办全国性的启动活动。该项目将建立一个专门的网站，以吸引人的形式提供信息和资料，包括动画电影、一套可访问的学习资源和基于行业具体经验的诊断，以帮助酒吧租户及其员工减少浪费、减少能源消耗和节省成本。一个高调的发布活动，展示成就和经验教训。这将仔细地针对有兴趣和能力发挥作用的团体和个人。一个持续的实践社区，在酒吧行业中对环境责任有共同的兴趣：我们相信这将是这个项目特别有价值的遗产，因为它的活动参与者将意识到点对点学习的力量，以及它产生的非常重要的商业利益。

The challenge of combating climate change requires absolute and significant reductions in CO2 emissions. A low carbon economy needs all businesses to improve their use of energy and to reduce waste. Everyone working in the hospitality industry has an impact on energy usage and waste. This Knowledge Exchange project will help to ensure that research based knowledge does more to support improved use of energy and reduced waste in the pub sector. It will do this by bringing together the complementary expertise of a private company - Robinsons Brewery - and the research team at the Centre for Enterprise at Manchester Metropolitan University Business School.UK Pubs produce an estimated 873,800 tonnes of waste each year of which 173,000 tonnes is food waste. This waste costs the sector £357 million per annum. Energy used in catering accounts for between 4 and 6 per cent of operating profits. There is evidence that most hospitality businesses in the UK could reduce their energy consumption by 10-40 per cent. Reducing environmental impact may incur costs but also present opportunities for cost saving as well enhancing reputation in terms of environmental credentials. The project will update and develop our research with SMEs about environmental innovation and make it more specifically applicable to public houses. Mindful of the nature of pub tenancies, we will do this through the lens of a body of research in which Baines conceptualised the 'familial economic unit' of the micro-business as mediating economic action and beliefs. The 10 month project is designed around four sequential but interdependent phases, followed by intensive engagement and impact generation, The phases are: 1. Inception, awareness raising, refinement of the project plan and impact generating strategy, and establishing an expert Impact Advisory Group 2. A focussed evidence review and the adaptation of a diagnostic tool - previously developed and used by the Centre for Enterprise in its work with small businesses - to provide an environmental dimension to the diagnosis 3. An on line consultative survey of Robinsons tenants (target 325) to ascertain levels of 'environmental literacy' and one-to- one consultation with purposively selected tenants receptive to the project objectives and willing to experiment and take on an active 'trail-blazer/ champion' role.4. Developing a Community of Practice (CoP) for the exchange of learning and to foster a supportive network of practitioners. We will support the CoP through facilitated meetings in the form of 'lean green knowledge cafes' and social media.5. This phase involves a range of activity to ensure maximum impact form the project. Details will be planned at the outset and refined as the project unfolds with significant input from the Impact Advisory Group. We will include a final roadshow for Robinson's staff and tenants, and a national launch event targeted to selected groups with the interest and capacity to implement change. The project will createA dedicated web-site containing a compendium of information and materials in attractive formats including an animated filmA set of accessible learning resources and diagnostics grounded in industry specific experience to support pub tenants and their staff with reduced waste, decreased consumption of energy, and cost saving.A high profile launch event to showcase achievements and lessons learned. This will be carefully targeted to groups and individuals with the interest and capacity to make a difference.An ongoing Community of Practice with a common interest in environmental responsibility in the pub sector: We believe this will be a particularly valuable legacy of the project as participants in its activities will become aware of the power of peer-to-peer learning and the very significant business benefits that it generates.