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Making pub retailing greener: A univerity / private sector partnership to build and share research informed action

让酒吧零售变得更加环保：大学/私营部门合作建立和分享研究知情行动

基本信息

批准号：
ES/M006255/1
负责人：
Susan Baines
金额：
$ 6.23万
依托单位：
Manchester Metropolitan University
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2015
资助国家：
英国
起止时间：
2015 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=ES%2FM006255%2F1
关键词：
Making pub retailing greener univerity

项目摘要

The challenge of combating climate change requires absolute and significant reductions in CO2 emissions. A low carbon economy needs all businesses to improve their use of energy and to reduce waste. Everyone working in the hospitality industry has an impact on energy usage and waste. This Knowledge Exchange project will help to ensure that research based knowledge does more to support improved use of energy and reduced waste in the pub sector. It will do this by bringing together the complementary expertise of a private company - Robinsons Brewery - and the research team at the Centre for Enterprise at Manchester Metropolitan University Business School.UK Pubs produce an estimated 873,800 tonnes of waste each year of which 173,000 tonnes is food waste. This waste costs the sector £357 million per annum. Energy used in catering accounts for between 4 and 6 per cent of operating profits. There is evidence that most hospitality businesses in the UK could reduce their energy consumption by 10-40 per cent. Reducing environmental impact may incur costs but also present opportunities for cost saving as well enhancing reputation in terms of environmental credentials. The project will update and develop our research with SMEs about environmental innovation and make it more specifically applicable to public houses. Mindful of the nature of pub tenancies, we will do this through the lens of a body of research in which Baines conceptualised the 'familial economic unit' of the micro-business as mediating economic action and beliefs. The 10 month project is designed around four sequential but interdependent phases, followed by intensive engagement and impact generation, The phases are: 1. Inception, awareness raising, refinement of the project plan and impact generating strategy, and establishing an expert Impact Advisory Group 2. A focussed evidence review and the adaptation of a diagnostic tool - previously developed and used by the Centre for Enterprise in its work with small businesses - to provide an environmental dimension to the diagnosis 3. An on line consultative survey of Robinsons tenants (target 325) to ascertain levels of 'environmental literacy' and one-to- one consultation with purposively selected tenants receptive to the project objectives and willing to experiment and take on an active 'trail-blazer/ champion' role.4. Developing a Community of Practice (CoP) for the exchange of learning and to foster a supportive network of practitioners. We will support the CoP through facilitated meetings in the form of 'lean green knowledge cafes' and social media.5. This phase involves a range of activity to ensure maximum impact form the project. Details will be planned at the outset and refined as the project unfolds with significant input from the Impact Advisory Group. We will include a final roadshow for Robinson's staff and tenants, and a national launch event targeted to selected groups with the interest and capacity to implement change. The project will createA dedicated web-site containing a compendium of information and materials in attractive formats including an animated filmA set of accessible learning resources and diagnostics grounded in industry specific experience to support pub tenants and their staff with reduced waste, decreased consumption of energy, and cost saving.A high profile launch event to showcase achievements and lessons learned. This will be carefully targeted to groups and individuals with the interest and capacity to make a difference.An ongoing Community of Practice with a common interest in environmental responsibility in the pub sector: We believe this will be a particularly valuable legacy of the project as participants in its activities will become aware of the power of peer-to-peer learning and the very significant business benefits that it generates.

应对气候变化的挑战要求绝对和大幅度减少二氧化碳排放。低碳经济需要所有企业改善能源使用并减少浪费。在酒店业工作的每个人都对能源使用和浪费产生影响。这个知识交流项目将有助于确保以研究为基础的知识能够更好地支持酒吧部门改善能源利用和减少浪费。它将通过汇集一家私营公司-罗宾逊啤酒厂-和曼彻斯特城市大学商学院企业中心的研究团队的互补专业知识来实现这一目标。据估计，英国酒吧每年产生873，800吨废物，其中173，000吨是食物垃圾。这种浪费每年使该部门损失3.57亿英镑。餐饮业使用的能源占营业利润的4%至6%。有证据表明，英国的大多数酒店业可以减少10- 40%的能源消耗。减少对环境的影响可能会产生成本，但也为节省成本提供了机会，并提高了在环境方面的声誉。该项目将更新和发展我们与中小企业关于环境创新的研究，并使其更具体地适用于公共房屋。考虑到酒吧租赁的性质，我们将通过一个研究机构的透镜来做到这一点，在这个研究机构中，贝恩斯将微型企业的“家庭经济单位”概念化为调解经济行动和信仰。这个为期10个月的项目围绕四个连续但相互依存的阶段设计，然后是密集的参与和影响力的产生，这些阶段是：1。启动、提高认识、完善项目计划和产生影响的战略，并建立一个专家影响咨询小组2。对证据进行重点审查，并采用企业中心在与小企业合作时开发和使用的诊断工具，为诊断提供环境方面的内容3。对罗宾逊租户（目标325）进行在线咨询调查，以确定“环境素养”的水平，并与有意选择的租户进行一对一的咨询，这些租户接受项目目标，愿意进行实验，并承担积极的“开拓者/冠军”角色。建立一个实践社区（CoP），以交流学习和促进从业人员的支持网络。5.我们会以“精益绿色知识咖啡厅”和社交媒体的形式，为扶贫委员会提供协助。这一阶段涉及一系列活动，以确保项目产生最大的影响。细节将在项目开始时规划，并随着项目的展开而完善，影响咨询小组将提供大量投入。我们将为罗宾逊的员工和租户举行最后的路演，并为有兴趣和有能力实施变革的选定群体举办全国性的启动活动。该项目将建立一个专门的网站，以吸引人的格式汇编信息和材料，包括动画电影一套可访问的学习资源和基于行业特定经验的诊断，以支持酒吧租户及其员工减少浪费，减少能源消耗和节省成本。这将是一个持续的实践社区，对酒吧行业的环境责任有着共同的兴趣：我们相信这将是该项目的一个特别宝贵的遗产，因为参与者将意识到同行学习的力量及其产生的非常显著的商业利益。