Mitigating The Spread Of COVID-19 In Mass Transit Using Behavioral Science

利用行为科学减轻 COVID-19 在公共交通中的传播

• 批准号: ES/V015311/1
• 负责人: Peter John
• 金额: $ 5.93万
• 依托单位: King's College London
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=ES%2FV015311%2F1
• 关键词: Mitigating; Spread; COVID; 19; Mass

Many guidelines are hard to follow because they involve regulating largely unconscious behaviours. Despite a general willingness to comply with official guidelines, it is hard for people to do so. Take the recommendation to avoid touching one's face: The behaviour can transmit virus from one's hands to one's eyes, nose, or mouth, which in turn can cause self-infection. Unfortunately, face touching is habitual, and evidence shows that when people are made aware of touching their face, they do it more. This project aims to assess the effects of public awareness campaigns aimed at helping people to reduce the rate at which they touch their face. It also pays attention to the polarised environment in which such campaigns are fielded by focusing on the messenger behind the campaigns. In a randomized controlled trial, it will investigate the effectiveness of these messages and test hypotheses related to how different messengers and whether a message becomes politicised affect observance with the advice. Specifically, it will assign survey participants to a combination of a messenger and a poster either designed to raise awareness of Covid-19 or designed to raise awareness of Covid and move attention to reducing face touching frequency by keeping hands occupied. The study outcomes will be a behavioural outcome for face touching frequency in recorded video responses, planned observance to guidelines, and message credibility.

许多指导方针很难遵循，因为它们涉及到对基本上是无意识的行为进行监管。尽管人们普遍愿意遵守官方的指导方针，但人们很难做到这一点。建议避免接触自己的脸：这种行为可能会将病毒从一个人的手传播到他的眼睛、鼻子或嘴，进而导致自身感染。不幸的是，触摸面部是一种习惯，有证据表明，当人们意识到触摸自己的脸时，他们会更多地触摸面部。该项目旨在评估旨在帮助人们减少触摸面部的公众意识运动的效果。它还关注两极分化的环境，通过关注竞选背后的信使来部署此类竞选活动。在一项随机对照试验中，它将调查这些信息的有效性，并测试与不同信使以及信息是否政治化如何影响对建议的遵守情况有关的假设。具体地说，它将为调查参与者分配一名信使和一张海报，这些海报要么是为了提高人们对新冠肺炎的认识，要么是为了提高人们对Covid的认识，并通过让手保持忙碌来减少触摸面部的频率。研究结果将是记录的视频回应中面部触摸频率、有计划地遵守指南以及信息可信度的行为结果。

项目成果

No Face Time for COVID: Testing Communication Strategies to Reduce Face Touching Frequency

新冠疫情期间禁止面对面：测试减少面部接触频率的沟通策略

• DOI: 10.2139/ssrn.3962260
• 发表时间: 2021
• 期刊: SSRN Electronic Journal
• 作者: Dahlgaard J