权益分类	功能权益	普通用户	{{item.name}}会员
{{category.name}}	{{benefitItem.name}}

Showering Smartly. The impact of real-time feedback to nudge shower users to save water, energy and carbon emissions.

聪明地淋浴。

基本信息

批准号：
ES/W006812/1
负责人：
Pablo Pereira-Doel
金额：
$ 13.8万
依托单位：
University of Surrey
依托单位国家：
英国
项目类别：
Fellowship
财政年份：
2021
资助国家：
英国
起止时间：
2021 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=ES%2FW006812%2F1
关键词：
Showering Smartly.impact real time

项目摘要

Freshwater availability is under severe pressure(20), worsening with climate change(21,22). England is on the way to suffer from serious water shortages by 2050(23). Also, reducing water demand is needed to achieve net-zero emissions by 2030, committed by the UK water sector(24). Showering is the most (energy and) water-intensive activity in households(25), so nudging users to reduce shower time is an effective intervention leading to energy, water and emissions savings. For instance, a 22% reduction in shower time in households is equivalent to a 5% reduction of the total household energy(26). My PhD proved empirically that using Aguardio, a smart water-saving device that provides real-time feedback, led to a 14% shower reduction in tourism accommodations. Moreover, when persuasive messages were added, shower reduction increased to up to 27%, unveiling the potential to maximise energy and water use efficiency (watch video summary in https://youtu.be/3puOMKnvYeA). My thorough tests have been essential for Aguardio ApS, the Danish start-up behind the technology, to secure £400k private and public investment to redesign and manufacture the new Aguardio market-ready product, available since February 2021.Aguardio allows measuring the effect of behavioural interventions based on actual showering behaviour, providing many opportunities to empirically test psycho-sociological constructs, instead of relying on behavioural intentions, a common shortcoming in the literature. Thus, this fellowship contributes to the largely unexplored fields of how to better persuade consumers to act more pro-environmentally, particularly in fostering water conservation. The fellowship aims, first, to advance knowledge in fostering water conservation by developing behavioural interventions in halls of residence using Aguardio and relevant behavioural change techniques applied in persuasive messages. Second, to disseminate that knowledge by participating in conferences and trade fairs, by publishing the findings in academic and non-academic sources, and by regularly updating the project website (https://showeringsmartly.com/). Third, to escalate the impact by engaging with different sectors (e.g. hospitality, halls of residence, water companies, etc.) encouraging businesses to install Aguardio and develop interventions. And last, to prepare funding bids and develop my academic skills, particularly in advanced quantitative research methods, taking full advantage of the big data that will be available during and after this fellowship.The impact accelerator (IAA) and GCRF fundings awarded after my PhD have facilitated the engagement with the United Nations Environmental Programme, Anglian Water, L'Oréal, Hilton Hotels & Resorts, the Danish Embassy in London, or the University of Surrey halls of residence, reflecting the potential interest that Aguardio draws from different organisations and sectors. The fellowship will allow me to continue providing them with evidence to motivate them to use Aguardio to foster water conservation, so the impact can be escalated. Moreover, through the installation of Aguardio in different organisations, I will have access to big data, offering unprecedented opportunities for future research on real behaviour through behavioural interventions in different contexts, highly increasing the academic, societal and environmental impact that the fellowship on its limited timeframe can create. Ultimately, this fellowship will develop the knowledge about consumers' shower behaviour and ways to optimise communication strategies to foster pro-environmental behaviour, setting up the basis for a holistic understanding of how individuals and organisations engage with water use, currently under-researched.

淡水供应面临严重压力（20），并随着气候变化而恶化（21，22）。到2050年，英国将面临严重的水资源短缺（23）。此外，英国水务部门承诺，到2030年实现净零排放需要减少水需求（24）。淋浴是家庭中最（能源和）水密集的活动（25），因此敦促用户减少淋浴时间是一种有效的干预措施，可以节省能源，水和排放。例如，家庭淋浴时间减少22%相当于家庭总能源减少5%（26）。我的博士学位经验证明，使用智能节水设备，提供实时反馈，导致旅游住宿淋浴减少14%。此外，当添加有说服力的信息时，淋浴减少量增加到27%，揭示了最大限度地提高能源和水资源利用效率的潜力（在https：//youtu.be/3puOMKnvYeA中观看视频摘要）。我的全面测试对于该技术背后的丹麦初创公司Aubrio ApS至关重要，以确保40万英镑的私人和公共投资，用于重新设计和制造新的Aubrio市场就绪产品，自2021年2月起可用。Aubrio允许根据实际淋浴行为测量行为干预的效果，提供许多机会来实证测试心理社会学结构，而不是依赖于行为意图，这是文献中常见的缺点。因此，该奖学金有助于如何更好地说服消费者采取更环保的行动，特别是在促进节约用水方面，这在很大程度上是未开发的领域。该研究金的目的是，首先，通过在霍尔斯中使用ANOMO和相关的行为改变技术，在说服性信息中制定行为干预措施，促进水资源保护方面的知识。第二，通过参加会议和贸易展览会、在学术和非学术来源发表研究结果以及定期更新项目网站（https：//martingsmartly.com/）来传播这些知识。第三，通过与不同部门（如酒店、霍尔斯、水务公司等）合作，扩大影响。鼓励企业安装Aubrio并制定干预措施。最后，准备资金投标和发展我的学术技能，特别是在先进的定量研究方法，充分利用大数据，将在此期间和之后的奖学金。影响加速器（IAA）和GCRF的资金授予后，我的博士促进了与联合国环境规划署，安格利安水，欧莱雅，希尔顿酒店及度假村，丹麦驻伦敦大使馆，或萨里大学的霍尔斯，反映了Aubrio从不同组织和部门吸引的潜在兴趣。该奖学金将使我能够继续为他们提供证据，激励他们使用Aubrio来促进水资源保护，因此影响可以升级。此外，通过在不同的组织中安装Aubrio，我将能够访问大数据，通过在不同环境中的行为干预为未来对真实的行为的研究提供前所未有的机会，大大增加了奖学金在其有限的时间内可以创造的学术，社会和环境影响。最终，该奖学金将开发有关消费者淋浴行为的知识，以及优化沟通策略以促进环保行为的方法，为全面了解个人和组织如何参与用水奠定基础，目前研究不足。