Driving advances in sugar-sweetened beverage policy and resolving the unknown substitution effects into artificially-sweetened beverage, fruit juice and water consumption.

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Many countries are introducing sugar sweetened beverages (SSBs) taxes and other policy measures to curb consumption. However, artificially sweetened beverages (ASBs) and fruit juices are being excluded from these policy measures. This may have unintended consequences for consumption behaviours and create other negative health outcomes. We will examine substitution effects of SSB policy on water, ASBs and fruit juice consumption, and make recommendations for public health policy.