The emotional component of deliberative valuation of ecosystem services: the case of corporate organizations

将经济和生态科学纳入业务决策支持系统是全球保护和可持续性的关键步骤（MEA, 2005）。生态系统服务评估（ESV）试图通过对环境资产的评估将这两个学科结合起来。尽管esv领域的研究不断涌现，但越来越多的人开始确保“价值”不只是从财务价值的角度来理解。本提案旨在研究情绪如何影响生态系统服务的评估。Zajonic（1980）观察到情绪影响我们的价值判断，从而导致接近或回避决策。先前的情感文献指出了情感角色与亲环境行为之间的关系（Stearns and Stearns, 1985; Wright 2012; Russell and Friedrich, 2015; Lord 1994; Fineman and Sturdy 1999）。此外，Kotchena（2000）指出，亲环境态度会导致对环境资产的平均支付意愿的更高估计。因此，我们提出情绪影响亲环境行为，进而影响生态系统服务的评估。目的和研究问题本研究的目的是了解基于共同社会价值观原则的组织中与ESV相关的审慎评估过程的情感成分。（Kenter et al. 2015）。研究问题：在组织（如公司或公共机构）中，情感如何影响与ESV相关的价值判断？在本研究的第一年，将探讨情绪与传统经济估值之间的关系，并提出一个框架。本练习将调查情感理论和传统经济估值之间的关系，例如，在两个学科之间确定相似和不同的价值元素的陈述偏好。一旦理解，就有可能开发一个包含情感价值的估值框架，并继续考虑如何使用包含情感理论的估值指标来影响与ESV相关的决策。最后，本文建议分析捕捉价值的情感元素是否会使生态系统服务价值的货币评估在商业环境中更具说服力。在第二年，将收集主要的定性数据作为研究的一部分。与至少三个组织（包括生态系统服务评估）的关键变革推动者和决策者进行深入访谈，以测试拟议的框架和潜在影响。它的目的是利用我在过去10年的从业者角色中发展起来的行业联系。在第三年的工作将被分析和汇编成一篇论文。在适当的情况下，将在第一年和第三年结束时发表论文。

Integrating economic and ecological sciences into operational decision support systems is a key step for globalconservation and sustainability (MEA, 2005). Ecosystem services valuation (ESV) seeks to combine these twodisciplines through valuation of environmental assets. Though research continues to emerge in the field ofESV there is a growing move to ensure that 'value' is not solely understood in terms of financial value. Thisproposal aims to examine how emotions affect the valuation of ecosystem services.Zajonic (1980) observed emotions inform our value judgments that lead to approach or avoidance decisions.Previous emotions literature note a relationship between the role of emotion and pro-environmental behaviour(Stearns and Stearns, 1985; Wright 2012; Russell and Friedrich, 2015; Lord 1994; Fineman and Sturdy 1999.)In addition, Kotchena (2000) note pro-environmental attitudes result in higher estimates of mean willingness topay in relation to environmental assets. Thus it is proposed that emotions affect pro-environmental behaviourwhich in turn affect valuation of ecosystem services.AIMS AND RESEARCH QUESTIONThe aim of this research is to understand the emotional component of deliberative valuation processes inrelation to ESV in an organisation based on the principle of shared social values. (Kenter et al. 2015).Research question: How are value judgements affected by emotion in relation to ESV in an organisation e.g.a corporation or public body?METHODOLOGYIn the first year of this research the relationship between emotions and traditional economic valuation will beexplored and a framework proposed. This exercise will investigate the relationship between emotions theoryand traditional economic valuation e.g. stated preference to identify similar and different elements of valuebetween the two disciplines. Once understood it will be possible to develop a valuation framework whichincorporates emotional values and go on to consider how valuation metrics incorporating emotions theory maybe used to affect decision making in relation to ESV. Finally, it is proposed to analyse whether capturing theemotion element of value makes monetary assessments of ecosystem services value more or less compellingin a business context. During the second year primary qualitative data will be collected as part of the research(e.g. in-depth interviews with key change agents and decision makers in at least three organisations with anecosystem service valuation component) to test the proposed framework and potential impact. It is intended toutilise industry contacts that have be developed through my practitioner roles over the last 10 years. During thethird year the work will be analysed and compiled into a thesis. Where appropriate papers will be produced atthe end of year 1 and year 3.