PERSUASIVE STRATEGIES FOR EFFECTIVE ANTI-DRUG MESSAGES

有效禁毒信息的有说服力的策略

• 批准号: 6378887
• 负责人: NANCY GRANT HARRINGTON
• 金额: $ 49.13万
• 依托单位: UNIVERSITY OF KENTUCKY
• 依托单位国家: 美国
• 财政年份: 1999
• 资助国家: 美国
• 起止时间: 1999-09-30 至 2004-02-29
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6378887
• 关键词: adolescence (12-20); adult human (21+); attention; attitude; behavior modification; behavioral /social science research tag; clinical research; cognition; drug abuse education; education evaluation /planning; human subject; marijuana abuse; motivation; persuasion; sensation; urinalysis

In this experimental research on persuasive communication and drug abuse prevention, we will generate and test theory-based message strategies for prevention campaigns within the context of theories of attention and persuasion. Messages will be designed to meet needs for novelty and sensation, which influence initial alerting and attending processes, and needs for cognition, which influence motivation for higher level processing of the information. Specific aims of the research are to investigate the extent to which message sensation value and message cognition value influence message processing and attitude, behavioral intention and behavior change in relation to marijuana; to assess possible interactions between types of messages and individual differences in needs for cognition and needs for novelty and sensation, and to assess age-related differences in message processing and response. Extensive formative research will be conducted to assess indicators for message content with high versus low cognition value, and to create, assess, and produce messages. Messages will be designed to meed cognition value criteria, as well as for high vs low sensation value. Three experiments are proposed to evaluate message effects. The first experiment will be conducted in the Communication Laboratory with 360 randomly selected college students and non-college young adults, who will view four videotaped anti-marijuana messages comprising one of four strategies (high vs low message sensation value by high vs low cognition value) 4 times each (16 exposures) over an 8-week period. Cognitive processing will be assessed through self- reports and psychophysiological measures. Attitudes and behavioral intentions will be assessed through self-report, and behavior will be assessed via self-report and urinalysis. The second experiment with 40 additional young adults will be conducted in the Communication Laboratory, where messages will be shown, and in the Residential Research Facility where marijuana use will be observed and verbal reports of drug effect, task performance, and cardiovascular activity will be taken. The third experiment will follow the same procedures used in the first with 240 middle school students, except that adapted messages will be viewed at school sites and adapted measures will be used.

在这项关于说服性沟通和药物滥用预防的实验研究中，我们将在注意和说服理论的背景下生成和测试基于理论的预防运动的信息策略。信息将被设计成满足新颖性和感觉的需求，这影响了最初的警示和参与过程，以及认知需求，这影响了对信息进行更高级别处理的动机。这项研究的具体目的是调查信息感觉价值和信息认知价值对信息处理和与大麻有关的态度、行为意图和行为变化的影响程度；评估信息类型之间可能的交互作用以及对认知和新奇和感觉需求的个体差异，以及评估信息处理和反应的年龄差异。将进行广泛的形成性研究，以评估具有高认知价值和低认知价值的消息内容的指标，并创建、评估和产生消息。信息将被设计成满足认知价值标准，以及高和低感觉价值。三个实验被用来评估信息的效果。第一个实验将在传播实验室进行，随机选择360名大学生和非大学生年轻人，在8周的时间里，他们将观看四个反大麻视频信息，其中包括四种策略(高信息感知值与低信息感知值、高认知值与低认知值)中的一种，每种策略4次(16次曝光)。认知过程将通过自我报告和心理生理测量进行评估。态度和行为意图将通过自我报告进行评估，行为将通过自我报告和尿检进行评估。对另外40名年轻人进行的第二项实验将在通讯实验室和住宅研究设施进行，在那里将显示信息，在那里将观察大麻的使用情况，并对药物效果、任务表现和心血管活动进行口头报告。第三个实验将遵循第一个实验中对240名中学生进行的相同程序，不同的是，修改后的信息将在学校网站上查看，并将使用修改后的措施。