PERSUASIVE STRATEGIES FOR EFFECTIVE ANTI-DRUG MESSAGES

有效禁毒信息的有说服力的策略

• 批准号: 6649678
• 负责人: NANCY GRANT HARRINGTON
• 金额: $ 14.67万
• 依托单位: UNIVERSITY OF KENTUCKY
• 依托单位国家: 美国
• 财政年份: 1999
• 资助国家: 美国
• 起止时间: 1999-09-30 至 2006-02-28
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6649678
• 关键词: adolescence (12-20); adult human (21+); attention; attitude; behavior modification; behavioral /social science research tag; clinical research; cognition; drug abuse education; education evaluation /planning; human subject; marijuana abuse; motivation; persuasion; sensation; urinalysis

In this experimental research on persuasive communication and drug abuse prevention, we will generate and test theory-based message strategies for prevention campaigns within the context of theories of attention and persuasion. Messages will be designed to meet needs for novelty and sensation, which influence initial alerting and attending processes, and needs for cognition, which influence motivation for higher level processing of the information. Specific aims of the research are to investigate the extent to which message sensation value and message cognition value influence message processing and attitude, behavioral intention and behavior change in relation to marijuana; to assess possible interactions between types of messages and individual differences in needs for cognition and needs for novelty and sensation, and to assess age-related differences in message processing and response. Extensive formative research will be conducted to assess indicators for message content with high versus low cognition value, and to create, assess, and produce messages. Messages will be designed to meed cognition value criteria, as well as for high vs low sensation value. Three experiments are proposed to evaluate message effects. The first experiment will be conducted in the Communication Laboratory with 360 randomly selected college students and non-college young adults, who will view four videotaped anti-marijuana messages comprising one of four strategies (high vs low message sensation value by high vs low cognition value) 4 times each (16 exposures) over an 8-week period. Cognitive processing will be assessed through self- reports and psychophysiological measures. Attitudes and behavioral intentions will be assessed through self-report, and behavior will be assessed via self-report and urinalysis. The second experiment with 40 additional young adults will be conducted in the Communication Laboratory, where messages will be shown, and in the Residential Research Facility where marijuana use will be observed and verbal reports of drug effect, task performance, and cardiovascular activity will be taken. The third experiment will follow the same procedures used in the first with 240 middle school students, except that adapted messages will be viewed at school sites and adapted measures will be used.

在这一说服性沟通与药物滥用预防的实验研究中，我们将在注意理论和说服理论的背景下生成和测试基于理论的预防活动的信息策略。信息的设计将满足对新奇和感觉的需求，这影响了最初的警报和出席过程，以及对认知的需求，这影响了对信息进行更高层次处理的动机。研究的具体目的是探讨信息感觉价值和信息认知价值对信息加工、态度、行为意向和行为改变的影响程度；评估信息类型与个体在认知需求、新奇需求和感觉需求方面的差异之间可能存在的相互作用，并评估信息处理和反应方面的年龄相关差异。将进行广泛的形成性研究，以评估具有高与低认知价值的信息内容指标，并创建，评估和生产信息。信息的设计将满足认知价值标准，以及高与低的感觉价值。提出了三个评价信息效应的实验。第一项实验将在交流实验室进行，随机选择360名大学生和非大学生青年，他们将在8周内观看四种反大麻信息录像，每种视频4次（16次），包括四种策略中的一种（高与低信息感官价值，高与低认知价值）。认知加工将通过自我报告和心理生理测量来评估。态度和行为意图将通过自我报告进行评估，行为将通过自我报告和尿液分析进行评估。第二项实验将在通讯实验室进行，在那里信息将被显示，在住宅研究设施中，大麻的使用将被观察，药物效果、任务表现和心血管活动的口头报告将被记录。第三个实验将遵循与第一个实验相同的程序，有240名中学生参加，除了将在学校网站上查看经过调整的信息，并使用经过调整的措施。