Elite female cricketers' uses and perceptions of media (in)visibility: A case study on the everyday and the 2020 T20 World Cup

精英女板球运动员对媒体可见性的使用和看法：日常生活和 2020 年 T20 世界杯的案例研究

• 批准号: 2106607
• 金额: --
• 依托单位: Loughborough University
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2018
• 资助国家: 英国
• 起止时间: 2018 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2106607
• 关键词: Elite; female; cricketers; uses; perceptions

This study focuses on the relationship between sport, gender and social media and aims to advance current debates regarding women's sports and how elite athletes use and respond to social media. Ongoing access to the England Women's cricket team through the ECB performance centre at Loughborough University provides an unrivalled and original opportunity to make sense of the way professional athletes use social media & respond to comments made by others. The 2020 Cricket World Cup (CWC) hosted in Australia will be used as a case study as it represents a unique period when the media will extensively be discussing women`s sport, subsequently capturing a historical moment in women's sport and providing a key moment to collect data in the field as it is generated by athletes, support staff, journalists and fans. As a result, I am to investigate why people are using and responding to media by using my excellent networks to conduct interviews with key stakeholders; players, fans and the media during the event itself. Using my insider access to this media event, I will be able to collect a wealth of data on all aspects of the CWC at the tournament which provides real-time insight rather than interviewing post-tournament where the reliance on memory and access to fans could be difficult.I plan to collect this data in person at the tournament in Australia travelling to the matches interviewing the stakeholders whilst capturing the experience with my own fieldnotes. I will be able to see how the media and fans engage with athletes during the competition at the live matches whilst also being able to see, and record, the online exchanges. It will be a unique opportunity to talk to fans and athletes about the role of digital media during the tournament which I would not be able to achieve without being at the tournament. Plus, while scholarship on mega sporting events has grown over the last two decades, many of these studies focus on the Olympics or men's tournaments with few examining a global women's tournament. Furthermore, there has been relatively little work conducted from 'inside the event' therefore my attendance will provide a unique insight into the ways in which a range of participants, especially elite athletes, support staff and fans engage with and (re)present their activities at such an event. This overseas fieldwork element will allow my work to go beyond the standard work on media representations that is routinely produced and reproduced by media and communications scholars. On return to Loughborough University I will analyse this data collected from the tournament in Australia but I will also reflect on the tournament and look more extensively at the online interactions of athletes and fans during the tournament period employing CDA to analyse social media profiles and interactions with online users. It will provide an opportunity to examine how athletes present their online 'self' and their athletic achievements as well as how such achievements are perceived and discussed by fans and media audiences.This mixed method approach aims to provide a rounded understanding of how elite athletes negotiate their identity in the digital era whilst understanding any wider pressures, and seeks to answer the following research questions:1) How do professional female athletes use social media to present themselves in sport?2) What impact does social media debates have on the attitudes and experiences of professional female athletes?3) How do online users understand and respond to female athletic identity, representations and success?4) How do athletes perceive social media during major tournaments versus day-to-day media use?5) How do fans engage with digital media during major tournaments?For this study I will primarily focus on Instagram & Twitter as 2 of the most popular social networking platforms whilst using fieldwork from Australia CWC to understand how both fans and athletes engage with the digital era.

这项研究的重点是体育，性别和社交媒体之间的关系，旨在推进当前关于女子体育的辩论，以及精英运动员如何使用和应对社交媒体。通过拉夫堡大学的ECB表演中心持续访问英格兰女子板球队提供了一个无与伦比的原创机会，可以了解专业运动员使用社交媒体的方式并回应他人的评论。在澳大利亚举办的2020年板球世界杯（CWC）将被用作案例研究，因为它代表了一个独特的时期，媒体将广泛讨论女子体育，随后捕捉女子体育的历史时刻，并提供了一个关键时刻收集数据，因为它是由运动员，支持人员，记者和球迷产生的。因此，我将调查为什么人们使用和回应媒体，利用我的优秀网络与关键利益相关者进行采访;球员，球迷和媒体在事件本身。利用我对这次媒体活动的知情权，我将能够收集丰富的数据，对所有方面的化学武器公约在比赛中，提供实时的洞察力，而不是采访后，我计划在澳大利亚的锦标赛上亲自收集这些数据，前往比赛现场采访利益相关者，同时用我自己的经验捕捉经验现场笔记我将能够看到媒体和球迷如何在现场比赛中与运动员互动，同时也能够看到和记录在线交流。这将是一个独特的机会，与球迷和运动员谈论数字媒体在比赛中的作用，如果不参加比赛，我将无法实现。此外，虽然在过去二十年中，大型体育赛事的奖学金有所增加，但这些研究中的许多都集中在奥运会或男子锦标赛上，很少有研究全球女子锦标赛。此外，从“事件内部”进行的工作相对较少，因此我的出席将为一系列参与者，特别是精英运动员，支持人员和粉丝参与并（重新）在这样的活动中展示他们的活动提供独特的见解。这种海外实地考察的元素将使我的工作超越媒体和传播学者定期制作和复制的媒体陈述的标准工作。回到拉夫堡大学后，我将分析从澳大利亚锦标赛中收集的数据，但我也将反思锦标赛，并更广泛地研究比赛期间运动员和球迷的在线互动，采用CDA分析社交媒体资料和与在线用户的互动。它将提供一个机会来研究运动员如何在网上展示他们的“自我”和他们的运动成就，以及球迷和媒体观众如何看待和讨论这些成就。这种混合方法的方法旨在全面了解精英运动员如何在数字时代谈判他们的身份，同时了解任何更广泛的压力，并试图回答以下研究问题：1）职业女性运动员如何使用社交媒体在体育运动中展示自己？2)社交媒体辩论对职业女运动员的态度和经历有什么影响？3)在线用户如何理解和回应女性运动员的身份，代表和成功？4)运动员在重大赛事期间如何看待社交媒体，而不是日常媒体使用？5)在重大赛事期间，球迷如何与数字媒体互动？在这项研究中，我将主要关注Instagram和Twitter这两个最受欢迎的社交网络平台，同时使用澳大利亚CWC的实地调查来了解球迷和运动员如何参与数字时代。