Narcissism and Conspicuous Consumption

自恋的人格特征涉及自我夸大和有资格的取向。自恋者的消费行为证实了这一倾向。特别是，自恋者对象征性的产品表现出更大的兴趣（例如，浮华的、炫耀的、有声望的）而不是实用的产品（例如，功能性的、可负担的、实用的）。我的博士学位将研究为什么自恋者表现出这种炫耀性消费的偏好。假设物质主义是自恋自我概念的中心（Sedikides，Gregg，Cisek，&哈特，2007），我推测炫耀性消费是自恋者的意义来源。自恋者可能会通过炫耀性消费找到生活的意义，也就是说，当他们获得想要的和高声望的产品时。这是文献中的一个新假设。具体而言，我将：（1）检查自恋者从炫耀性消费中获得生活意义的程度，（2）测试阻止炫耀性消费是否会降低自恋者的生活意义，（3）确定自恋者是否会以增加炫耀性消费来回应受到威胁的意义感，但以减少炫耀性消费来回应肯定的意义感

The personality trait of narcissism involves a self-aggrandizing and entitled orientation. Narcissists' consumer behaviour exemplifies this orientation. In particular, narcissists show greater interest in products that are symbolic (e.g., flashy, ostentatious, prestigious) over products that are utilitarian (e.g., functional, affordable, practical). My PhD will examine why narcissists manifest this preference for conspicuous consumption. Assuming the centrality of materialism to the narcissistic self-concept (Sedikides, Gregg, Cisek, & Hart, 2007), I speculate that conspicuous consumption is a source of meaning for narcissists. Narcissists may find meaning in life partly through conspicuous consumption, that is, when they acquire desired and high prestige products. This is a novel hypothesis in the literature. Specifically, I will: (1) examine the extent to which narcissists derive meaning in life from conspicuous consumption, (2) test whether blocking conspicuous consumption decreases narcissists' meaning in life, and (3) determine whether narcissists respond to a threatened sense of meaning with increased conspicuous consumption, but respond to an affirmed sense of meaning with decreased conspicuous consumption