Narcissism and Conspicuous Consumption

自恋与炫耀性消费

• 批准号: 2124136
• 金额: --
• 依托单位: University of Southampton
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2018
• 资助国家: 英国
• 起止时间: 2018 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2124136
• 关键词: Narcissism; Conspicuous; Consumption

The personality trait of narcissism involves a self-aggrandizing and entitled orientation. Narcissists' consumer behaviour exemplifies this orientation. In particular, narcissists show greater interest in products that are symbolic (e.g., flashy, ostentatious, prestigious) over products that are utilitarian (e.g., functional, affordable, practical). My PhD will examine why narcissists manifest this preference for conspicuous consumption. Assuming the centrality of materialism to the narcissistic self-concept (Sedikides, Gregg, Cisek, & Hart, 2007), I speculate that conspicuous consumption is a source of meaning for narcissists. Narcissists may find meaning in life partly through conspicuous consumption, that is, when they acquire desired and high prestige products. This is a novel hypothesis in the literature. Specifically, I will: (1) examine the extent to which narcissists derive meaning in life from conspicuous consumption, (2) test whether blocking conspicuous consumption decreases narcissists' meaning in life, and (3) determine whether narcissists respond to a threatened sense of meaning with increased conspicuous consumption, but respond to an affirmed sense of meaning with decreased conspicuous consumption

自恋的人格特征包括自我夸大和理所当然的取向。自恋者的消费行为就是这种倾向的例证。特别是，自恋者对象征性的产品(如浮华、炫耀、声望)表现出更大的兴趣，而不是功利性的产品(如实用、实惠、实用)。我的博士学位将研究为什么自恋者会表现出这种对炫耀性消费的偏好。假设物质主义的中心是自恋的自我概念(Sediystes，Gregg，Cisek，&Hart，2007)，我推测炫耀性消费是自恋者的意义之源。自恋者可能在一定程度上通过炫耀性消费找到生活的意义，也就是说，当他们获得想要的高声望的产品时。这在文献中是一个新奇的假设。具体地说，我将：(1)考察自恋者从炫耀性消费中获得生活意义的程度，(2)测试阻止炫耀性消费是否降低了自恋者的生活意义，以及(3)确定自恋者是否通过增加炫耀性消费来应对受到威胁的意义，但通过减少炫耀性消费来回应肯定的意义