Consumption fuelled zombies or sustainability driven paragons of virtue?

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It is recognised that the focus and precise detail of the PhD research project and methodological approach will change as I advance through the MSc Social Research Methods, and through discussions with my supervisory team throughout the year. At present I am seeking to explore sustainability behaviour change in higher education students, specifically the influences of media, education, and extra-curricular engagement in facilitating this change, with a suggested focus on consumption.