Future privacy paradigms and the triad of technology, regulation and business

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I intend to continue my research at the intersection of business, regulation and technology. I am looking at the new EU Directives in the pipeline with regard to ePrivacy, Digital Markets, Digital Services & AI Ethics. I am keeping a weather eye on the anti-trust and anti-competition bills under debate in the US as well as the upsurge in anti-trust investigations in China. My focus is the advertising market and underlying technology infrastructure and how to better protect privacy.