Culture Changes Regarding Alcohol on a College Campus

描述（由申请人提供）：本研究提出了三个长期目标：减少密歇根州立大学学生饮酒的频率和数量。增加正在使用酒精的学生的负责任使用模式。改变学生对酒精使用的看法，使他们更能反映校园的实际使用模式。方法：使用全国大学健康评估（NCHA）调查数据（基线第一年，并在随后的两年中的每一年的数据），明尼苏达州立大学，曼卡托（MSU）旨在衡量学生的行为和饮酒的看法的变化。然后将MSU的变化量与控制校园圣克劳德州立大学的变化量进行比较。基于NCHA数据的有针对性的社会规范信息将用于向当前和即将入学的学生证明，实际的酒精 密歇根州立大学同龄人的饮酒量低于大多数学生目前的认知。这些数据也将被用来制定一个积极的规范信息，展示密歇根州立大学大多数学生报告的负责任的饮酒模式。此外，在关键时刻，将始终如一地提供为大学生提供安全、有趣的替代方案的无酒精节目机会。这些方案响应了对替代饮酒的需求，并提供了一个结构化的环境，以加强社会营销信息。利用NCHA关于酒精行为和行为感知的调查数据，拟议的研究将调查是否通过使用增强的编程，明确和一致的政策期望和社会规范的组合，可以在校园文化中做出积极的改变，关于酒精使用和负责任的饮酒模式。

DESCRIPTION (provided by applicant): This research proposes three long-term goals: To decrease the frequency and amount of drinking episodes by college students at MSU. To increase responsible use patterns by students who are using alcohol. To change student perceptions of alcohol use so they are more reflective of actual campus use patterns. Approach: Using the National College Health Assessment (NCHA) survey data (baseline year one, and data in each of the subsequent two years), Minnesota State University, Mankato (MSU) seeks to measure changes in student behaviors and perceptions of alcohol use. The amount of change at MSU will then be compared to the amount of change at a control campus, St. Cloud State University. Targeted social norming messages based on the NCHA data will be used to demonstrate to current and incoming students that actual alcohol use by MSU peers is lower than most students presently perceive it. This data will also be used to develop a positive norming message that demonstrates the responsible drinking patterns that the majority of MSU students report. Additionally, alcohol-free programming opportunities that provide safe, fun alternatives for college students will be provided on a consistent basis and during key times. These programs respond to the need for alternatives to drinking and provide a structured environment to reinforce social marketing messages. Utilizing the NCHA survey data on alcohol behavior and perceptions of behavior, the proposed study will investigate if through using a combination of enhanced programming, clear and consistent policy expectations, and social norming, positive changes can be made in the campus culture regarding alcohol use and responsible drinking patterns.