Culture Changes Regarding Alcohol on a College Campus

描述(由申请者提供)：这项研究提出了三个长期目标：减少密歇根州立大学大学生饮酒的频率和数量。增加饮酒学生负责任的使用模式。改变学生对酒精使用的看法，使其更能反映实际的校园使用模式。方法：明尼苏达州立大学曼卡托分校(明尼苏达州立大学曼卡托分校)利用全国大学健康评估(NCHA)调查数据(第一年的基线数据，以及随后两年的数据)，试图衡量学生行为和饮酒观念的变化。密歇根州立大学的变化量将与控制校园圣克劳德州立大学的变化量进行比较。基于NCHA数据的有针对性的社交规范信息将被用来向在校和即将入学的学生演示实际饮酒 密歇根州立大学同龄人的使用量比大多数学生目前认为的要低。这些数据也将被用来发展一个积极的规范信息，展示大多数密歇根州立大学学生报告的负责任的饮酒模式。此外，为大学生提供安全、有趣的替代方案的无酒精编程机会将持续提供，并在关键时间段提供。这些计划响应了人们对饮酒替代品的需求，并提供了一个结构化的环境来加强社会营销信息。利用NCHA关于酒精行为和行为认知的调查数据，拟议的研究将调查是否可以通过加强规划、明确和一致的政策预期以及社会规范的组合，在校园文化中关于饮酒和负责任的饮酒模式做出积极改变。

DESCRIPTION (provided by applicant): This research proposes three long-term goals: To decrease the frequency and amount of drinking episodes by college students at MSU. To increase responsible use patterns by students who are using alcohol. To change student perceptions of alcohol use so they are more reflective of actual campus use patterns. Approach: Using the National College Health Assessment (NCHA) survey data (baseline year one, and data in each of the subsequent two years), Minnesota State University, Mankato (MSU) seeks to measure changes in student behaviors and perceptions of alcohol use. The amount of change at MSU will then be compared to the amount of change at a control campus, St. Cloud State University. Targeted social norming messages based on the NCHA data will be used to demonstrate to current and incoming students that actual alcohol use by MSU peers is lower than most students presently perceive it. This data will also be used to develop a positive norming message that demonstrates the responsible drinking patterns that the majority of MSU students report. Additionally, alcohol-free programming opportunities that provide safe, fun alternatives for college students will be provided on a consistent basis and during key times. These programs respond to the need for alternatives to drinking and provide a structured environment to reinforce social marketing messages. Utilizing the NCHA survey data on alcohol behavior and perceptions of behavior, the proposed study will investigate if through using a combination of enhanced programming, clear and consistent policy expectations, and social norming, positive changes can be made in the campus culture regarding alcohol use and responsible drinking patterns.