Alcohol Abuse Prevention: Overcoming Three Barriers

预防酒精滥用：克服三个障碍

• 批准号: 7155128
• 负责人: NOAH J GOLDSTEIN
• 金额: $ 2.91万
• 依托单位: ARIZONA STATE UNIVERSITY-TEMPE CAMPUS
• 依托单位国家: 美国
• 财政年份: 2006
• 资助国家: 美国
• 起止时间: 2006-08-01 至 2007-07-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/7155128
• 关键词: alcoholic beverage consumption; alcoholism /alcohol abuse; alcoholism /alcohol abuse prevention; behavioral /social science research tag; child psychology; clinical research; cues; high risk behavior /lifestyle; human subject; human therapy evaluation; longitudinal human study; motivation; patient oriented research; peer group; predoctoral investigator; questionnaires; social conformity; social desirability; social perception; social psychology; socioenvironment; substance abuse related behavior; university; university student

DESCRIPTION (provided by applicant): Three key impediments are identified as barriers to success in social norms campaigns against excessive alcohol use on college campuses: (1) attempting to correct misperceptions about how much others drink (i.e. descriptive norm) may prove ineffective, particularly among high-risk students who accurately perceive excessive alcohol use as the norm; (2) norms conveyed by these campaigns may not be salient in settings in which these behaviors typically occur; and (3) some students, particularly high-risk students, are not likely to feel compelled to conform their behaviors to the norms of a reference group with which they do not highly identify, such as those most commonly used in these campaigns (e.g., the 'typical" student). Two longitudinal, randomized experiments are proposed to test the impact of intervention strategies based on three potential solutions to these barriers: (1) correcting students' misperceptions of what most others approve or disapprove (i.e., injunctive norm); (2) featuring retrieval cues in the messages that are likely to be present in the situations in which the drinking behavior typically occurs; and (3) featuring the excessive drinking norms of an undesirable outgroup along with the healthier drinking norms of the "typical" student.

描述（由申请人提供）： 三个关键的障碍被认为是成功的社会规范运动的障碍，反对在大学校园过度饮酒：（1）试图纠正误解别人喝多少酒（即描述性规范）可能证明是无效的，特别是在那些准确地将过度饮酒视为规范的高危学生中;（2）这些活动所传达的规范在这些行为通常发生的环境中可能并不突出;（3）部分学生，特别是高危学生，不太可能感到被迫使他们的行为符合他们不高度认同的参考群体的规范，例如在这些活动中最常用的规范（例如，典型的“学生”。两个纵向的随机实验被提出来测试基于三个潜在的解决这些障碍的干预策略的影响：（1）纠正学生对大多数其他人赞成或不赞成的误解（即，强制性规范）;（2）在信息中突出可能出现在饮酒行为通常发生的情况下的检索线索;（3）突出不受欢迎的外群体的过度饮酒规范沿着“典型”学生的健康饮酒规范。