Alcohol Abuse Prevention: Overcoming Three Barriers

预防酒精滥用：克服三个障碍

• 批准号: 7155128
• 负责人: NOAH J GOLDSTEIN
• 金额: $ 2.91万
• 依托单位: ARIZONA STATE UNIVERSITY-TEMPE CAMPUS
• 依托单位国家: 美国
• 财政年份: 2006
• 资助国家: 美国
• 起止时间: 2006-08-01 至 2007-07-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/7155128
• 关键词: alcoholic beverage consumption; alcoholism /alcohol abuse; alcoholism /alcohol abuse prevention; behavioral /social science research tag; child psychology; clinical research; cues; high risk behavior /lifestyle; human subject; human therapy evaluation; longitudinal human study; motivation; patient oriented research; peer group; predoctoral investigator; questionnaires; social conformity; social desirability; social perception; social psychology; socioenvironment; substance abuse related behavior; university; university student

DESCRIPTION (provided by applicant): Three key impediments are identified as barriers to success in social norms campaigns against excessive alcohol use on college campuses: (1) attempting to correct misperceptions about how much others drink (i.e. descriptive norm) may prove ineffective, particularly among high-risk students who accurately perceive excessive alcohol use as the norm; (2) norms conveyed by these campaigns may not be salient in settings in which these behaviors typically occur; and (3) some students, particularly high-risk students, are not likely to feel compelled to conform their behaviors to the norms of a reference group with which they do not highly identify, such as those most commonly used in these campaigns (e.g., the 'typical" student). Two longitudinal, randomized experiments are proposed to test the impact of intervention strategies based on three potential solutions to these barriers: (1) correcting students' misperceptions of what most others approve or disapprove (i.e., injunctive norm); (2) featuring retrieval cues in the messages that are likely to be present in the situations in which the drinking behavior typically occurs; and (3) featuring the excessive drinking norms of an undesirable outgroup along with the healthier drinking norms of the "typical" student.

描述（由申请人提供）：三个关键的障碍被确定为在社会规范运动中取得成功的障碍，以抵抗大学校园中过度使用酒精的障碍：（1）试图纠正对其他饮酒量（即描述性规范）的误解（即描述性规范）可能会证明无效，尤其是在高危学生中，他们认为过多的酒精使用; （2）这些运动传达的规范在通常发生这些行为的环境中可能并不重要； （3）一些学生，尤其是高风险的学生，不太可能被迫符合他们的行为与他们无法高度识别的参考群体的规范相符，例如这些运动中最常用的行为，例如，“典型的“学生”（例如，“学生”）。两项纵向，随机实验的效果是基于三个潜在的效果（1个潜在的效果）（1个）误解（1）批准或不赞成（即禁令规范）；（2）在饮酒行为通常发生的情况下可能出现的消息中出现的消息；（3）；