relationship between business model innovation and productivity following the adoption of digital technologies

采用数字技术后商业模式创新与生产力之间的关系

• 批准号: 2618399
• 金额: --
• 依托单位: University of Cambridge
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2618399
• 关键词: relationship; between; business; model; innovation

On the search for value, many manufacturing firms have undertaken significant financial efforts in order to digitalise their value chains. This paradigm of an 'Industry 4.0' promises an unprecedented growth in productivity, a key figure, generally associatedwith the competitiveness and profitability of companies. However, despite large investments, many manufacturing firms are currently facing a stagnation or even a decline of their productivity. This paradox development, widely known as the 'Productivity Paradox', poses a large structural problem. It critically reduces the competitiveness and profitability of manufacturing firms which are standing under high economic pressurein today's increasingly globalised markets. A comprehensive theory to explain and solve this paradox suggests that manufacturing firms often don't target and extract the full value of innovative digital technologies. Due to elaborate organisational processes, neglected market opportunity analyses and missing rewards they fit them often into already existing Business Models. Therefore, manufacturing firms achieve usually onlyincremental product- or efficiency improvements. To exploit their full value throughout the value chain, however, it would be necessary to pair the new digital technologies with an adequate innovation of the underlying Business Model - the value capturing,proposition and creation mechanisms of a company. Promising support for this theory can be found in different literature streams. Nonetheless, although the attention for Business Model Innovation and their role in the digitalisation of firms is growing quickly, the theory has so far not been corroborated empirically. A large fraction of the connections between Business Model Innovations and their value enhancing capabilities in the context of digital technology remain unexplored. This research gap leaves scholars as well as practitioners clueless about whythe digital transformation of European manufacturers is failing on such a large scale. Resembling a 'call to action', the purpose of this dissertation is to tackle this important research gap. As part of my management and engineering master theses with Prof.Leifer in Stanford and Dr. Velu in Cambridge I have already been gathering knowledge in this field, analysing different aspects of Business Model Innovations and their valueenhancing capabilities of digital technologies over the last 12 months. The results show that there is in fact a significant connection between Business Model Innovation and productivity growth in the automotive manufacturing sector. However, despite this verypromising finding the study also revealed that a large fraction of root causes and conclusive connections still lack theoretical underpinning and empirical analysis in order to confirm that Business Model Innovations are a solution to the productivity paradox. Thus, the purpose of this PhD is to contribute to the management research- and digital transformation literature in order to fill this research gap while meeting the high demand of executive managers and practitioners for frameworks, tools and answers which could help to solve the productivity crisis.

在寻找价值的过程中，许多制造企业付出了巨大的财务努力，以实现价值链的数字化。这种“工业 4.0”范式有望实现前所未有的生产率增长，而生产率是一个关键指标，通常与公司的竞争力和盈利能力相关。然而，尽管投资巨大，许多制造企业目前仍面临生产力停滞甚至下降的问题。这种悖论的发展，被广泛称为“生产力悖论”，带来了巨大的结构性问题。它严重降低了在当今日益全球化的市场中承受着巨大经济压力的制造企业的竞争力和盈利能力。解释和解决这一悖论的综合理论表明，制造企业通常不会瞄准和提取创新数字技术的全部价值。由于复杂的组织流程、被忽视的市场机会分析和缺失的奖励，他们经常将其融入到现有的商业模式中。因此，制造企业通常只能实现渐进式的产品或效率改进。然而，为了在整个价值链中充分发挥其价值，有必要将新的数字技术与基础商业模式（公司的价值获取、主张和创造机制）的充分创新相结合。在不同的文献流中可以找到对该理论的有希望的支持。 Nonetheless, although the attention for Business Model Innovation and their role in the digitalisation of firms is growing quickly, the theory has so far not been corroborated empirically.数字技术背景下的商业模式创新与其价值提升能力之间的很大一部分联系仍有待探索。这一研究空白让学者和从业者对于欧洲制造商的数字化转型为何如此大规模地失败一无所知。本论文的目的类似于“行动呼吁”，旨在解决这一重要的研究空白。作为我与斯坦福大学的 Leifer 教授和剑桥大学的 Velu 博士一起完成的管理和工程硕士论文的一部分，我已经在收集该领域的知识，分析过去 12 个月中商业模式创新的不同方面及其数字技术的增值能力。结果表明，商业模式创新与汽车制造业生产率增长之间实际上存在显着联系。然而，尽管有这一非常有希望的发现，该研究还表明，很大一部分根本原因和决定性联系仍然缺乏理论基础和实证分析，以证实商业模式创新是生产力悖论的解决方案。因此，该博士学位的目的是为管理研究和数字化转型文献做出贡献，以填补这一研究空白，同时满足执行经理和从业者对有助于解决生产力危机的框架、工具和答案的高需求。