Digital Adoption in the UK Museum Sector: A Qualitative Evaluation of Online Visitor-Experience

在过去的一年里，游客的行为和参与方式发生了迅速而广泛的变化，由于2019冠状病毒病大流行，画廊和博物馆（以下简称“博物馆”）不得不加快采用数字技术的步伐。接下来的四年是一个探索这种变化是否永久性的机会，以及随着现场访问者的回归，数字参与策略将如何发展。然而，评估在线参与度的方法缺乏记录内容到达的对象或受众的定性体验的手段。因此，我的研究将结合博物馆研究、数字人文和信息技术的方法，开发博物馆在线内容的评估方法。

The last year has seen rapid and wide-ranging changes to visitor behaviours and modes of engagement, forcing an accelerated pace of digital adoption in galleries and museums (hereinafter "museums") due to the COVID-19 pandemic. The next four years present an opportunity to explore whether such changes are permanent and how digital engagement strategies develop as on-site visitors return. However, methods of evaluating online engagement lack the means to record who the content reaches, or audiences' qualitative experience. My research will therefore combine methods from museum studies, digital humanities and information technologies to develop methods of evaluation for museums' online content.