Our focus for this project is accelerating the development and adoption of resource efficient solutions like fashion rental through technological advancement, addressing longer in use and reuse

我们该项目的重点是通过技术进步加快时装租赁等资源高效解决方案的开发和采用，解决更长的使用和重复使用问题

• 批准号: 10075502
• 金额: $ 6.26万
• 依托单位: LNHD LTD.
• 依托单位国家: 英国
• 项目类别: Grant for R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10075502
• 关键词: Our; focus; project; accelerating; development

**LOANHOOD is a circular fashion business** which currently operates a fashion rental marketplace app, in person events such as pop ups and clothes swaps as well as B2B partnerships.Our motivation stems from the growing trend towards sustainable consumption, and our strong aspiration to build a better future for generations to come. Our community comprises of individuals' personal wardrobes, as well as emerging designers and independent brands that are all involved in promoting style while being mindful of sustainability.**The problem we are addressing ...**Clothing sales doubled between 2000 - 2015 from 50bn units to over 100bn units but utilisation declined! Loanhoods overall mission is to* Prolonging the lifespan of clothing through circular solutions* Reduce the environmental impact of clothing by collectively increasing the number of times garments are worn* Improve EDI - creating business opportunities for startups and SMEs* Improve inclusivity within fashion**The benefits of a circular economy are clear, but the transition challenge within fashion is large.**LOANHOOD offers an end-to-end solution for renting clothes online. We are building a RENT NOW widget which is embedded into a brands website to make it easy for you to rent directly from them.Once we have developed the tech our brand partners can simply embed our low cost, web-based "Rent Now" widget into their current website, offering their customers a pay-per-wear option of items they are renting with LOANHOOD, directly from their e-commerce site via a rental button.The majority of fashion brands follow a linear take-make-waste approach and find it daunting to integrate into the circular economy. However, we aim to simplify this transition and are confident that our widget can offer a straightforward solution for brands to present a feasible option to traditional buying.We can scale this solution across small to large businesses and into new industries and already have a waitlist of potential brand partners.

**LOANHOOD是一家循环时尚企业 **，目前运营着一个时尚租赁市场应用程序，亲自活动，如弹出窗口和衣服交换以及B2B合作伙伴关系。我们的动机源于可持续消费的日益增长的趋势，以及我们为子孙后代建立更美好未来的强烈愿望。我们的社区包括个人的个人衣柜，以及新兴的设计师和独立品牌，他们都参与了推广风格，同时注意可持续性。我们要解决的问题是... ** 2000年至2015年间，服装销售额翻了一番，从500亿件增至1000亿件，但使用率却下降了！Loanhoods的总体使命是 * 通过循环解决方案延长服装的使用寿命 * 通过集体增加服装的穿着次数来减少服装对环境的影响 * 改善EDI -为初创企业和中小企业创造商机 * 提高时尚界的包容性 ** 循环经济的好处是显而易见的，但时尚界的转型挑战很大。LOANHOOD为在线租赁衣服提供了端到端的解决方案。我们正在构建一个嵌入到品牌网站中的“立即租赁”小部件，让您可以轻松地直接从他们那里租赁。一旦我们开发出技术，我们的品牌合作伙伴就可以简单地将我们的低成本，基于网络的“立即租赁”小部件嵌入到他们当前的网站中，为他们的客户提供他们通过LOANHOOD租赁的物品的按穿付费选项，大多数时尚品牌都遵循线性的“取-造-废”方法，并发现融入循环经济是一件令人生畏的事情。然而，我们的目标是简化这一过渡，并相信我们的小工具可以为品牌提供一个简单的解决方案，为传统购买提供一个可行的选择。我们可以将这个解决方案扩展到小型到大型企业和新的行业，并且已经有一个潜在的品牌合作伙伴的等待名单。