Our focus for this project is accelerating the development and adoption of resource efficient solutions like fashion rental through technological advancement, addressing longer in use and reuse

我们该项目的重点是通过技术进步加快时装租赁等资源高效解决方案的开发和采用，解决更长的使用和重复使用问题

• 批准号: 10075502
• 金额: $ 6.26万
• 依托单位: LNHD LTD.
• 依托单位国家: 英国
• 项目类别: Grant for R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10075502
• 关键词: Our; focus; project; accelerating; development

**LOANHOOD is a circular fashion business** which currently operates a fashion rental marketplace app, in person events such as pop ups and clothes swaps as well as B2B partnerships.Our motivation stems from the growing trend towards sustainable consumption, and our strong aspiration to build a better future for generations to come. Our community comprises of individuals' personal wardrobes, as well as emerging designers and independent brands that are all involved in promoting style while being mindful of sustainability.**The problem we are addressing ...**Clothing sales doubled between 2000 - 2015 from 50bn units to over 100bn units but utilisation declined! Loanhoods overall mission is to* Prolonging the lifespan of clothing through circular solutions* Reduce the environmental impact of clothing by collectively increasing the number of times garments are worn* Improve EDI - creating business opportunities for startups and SMEs* Improve inclusivity within fashion**The benefits of a circular economy are clear, but the transition challenge within fashion is large.**LOANHOOD offers an end-to-end solution for renting clothes online. We are building a RENT NOW widget which is embedded into a brands website to make it easy for you to rent directly from them.Once we have developed the tech our brand partners can simply embed our low cost, web-based "Rent Now" widget into their current website, offering their customers a pay-per-wear option of items they are renting with LOANHOOD, directly from their e-commerce site via a rental button.The majority of fashion brands follow a linear take-make-waste approach and find it daunting to integrate into the circular economy. However, we aim to simplify this transition and are confident that our widget can offer a straightforward solution for brands to present a feasible option to traditional buying.We can scale this solution across small to large businesses and into new industries and already have a waitlist of potential brand partners.

**借贷是一家循环时尚业务**，目前在诸如弹出式和衣服掉期以及B2B合作伙伴等活动中运营时尚租赁市场应用程序。我们的动机源于对可持续消费的日益增长的趋势，以及我们强烈的渴望，即为后代建立更好的未来。我们的社区包括个人的个人衣柜，以及新兴的设计师和独立品牌，它们都参与了促进风格的同时注意可持续性。借贷的整体任务是*通过循环解决方案延长衣服的寿命**通过共同增加服装的数量来减少衣服的影响。我们正在建造一个现在的租金小部件，该小部件已嵌入品牌网站，以使您可以直接从他们那里租金。一旦我们开发了我们的品牌合作伙伴的技术，可以简单地将我们的低成本，基于网络的“现在租金”嵌入到他们当前的网站中，使客户通过借贷的付费款项，通过借用额外的纽带，可以通过电子方式来租用linepern ander and fardent。纳入循环经济，这令人生畏。但是，我们旨在简化这种过渡，并确信我们的小部件可以为品牌提供一个直接的解决方案，以便为传统购买提供可行的选择。我们可以在小型到大型企业和新行业中扩展该解决方案，并且已经拥有潜在品牌合作伙伴的候补表。