The second wave of Arts and Crafts? Craft online: Amateurs, Influencers and Craftivists of Generation Craft

第二波手工艺浪潮？

• 批准号: 2637018
• 金额: --
• 依托单位: Kingston University
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2637018
• 关键词: second; wave; Arts; Crafts; Craft

The Covid-19 pandemic moved the world online to work, learn, shop, socialise and consume entertainment. This adoption of the virtual is striking in the tactile realm of craft, which has already witnessed a growing number of practitioners using this online space since the early 2000s. Bringing together Modern Craft and New Media studies this multidisciplinary research investigates the dynamic transformation of crafting through social media and the craft revival; from the smartphone's arrival to the evolving effects of the pandemic. This democratisation of craft enables new identities to emerge as underrepresented groups are able to access skills, share knowledge and build a presence in the craft sector as traditional barriers to entry are removed. Social media enabled access to those limited by social, financial and time constrains and challenges the conventional notion of craft learning requiring the co-presence of a teacher. Digital platforms facilitate the emergence of new craft identities such as craft influencers and online craftivists, and calls into question, what is being produced, how is it being mediated, and who consumes it.With a growing body of research on contemporary craft such as the Market for Craft report (Crafts Council, 2020) there is little understanding of social media's role in shaping new craft communities and consumer tribes. Platforms such as Instagram, YouTube and TikTok are challenging entrenched craft concepts such as the significance of the haptic and the body, boundaries between amateur and professional, and the role of pre-digital craft structures such as higher education, apprenticeships, galleries and publishing. This practice-based research evolves out of first-hand experience and involves the auto ethnographical process of making craft, while sharing and interacting within these online niche communities. New media has transformed how we learn, what we make, how we communicate and who has access to knowledge and the craft sector.

新冠肺炎的流行让世界变得更加网络化，人们开始工作、学习、购物、社交和娱乐。这种对虚拟技术的采用在手工艺的触觉领域令人震惊，自21世纪初以来，已经有越来越多的从业者使用这个在线空间。结合了现代手工艺和新媒体研究，这项多学科的研究调查了通过社交媒体进行的手工艺的动态转变和手工艺的复兴；从智能手机的到来到疫情的不断演变的影响。手工艺的这种民主化使新的身份得以显现，因为随着传统进入壁垒的消除，代表不足的群体能够获得技能、分享知识并在手工艺行业建立存在。社交媒体使人们能够接触到那些受到社会、资金和时间限制的人，并对传统的手艺学习需要教师在场的观念提出了挑战。数字平台促进了新的手工艺身份的出现，如手工艺影响者和在线手工艺者，并对正在生产什么、如何调解以及谁消费提出了质疑。随着对当代手工艺的研究越来越多，如手工艺市场报告(手工艺理事会，2020)，人们对社交媒体在塑造新手工艺社区和消费者部落中的作用知之甚少。Instagram、YouTube和TikTok等平台正在挑战根深蒂固的手工艺概念，比如触觉和身体的重要性，业余和专业之间的界限，以及高等教育、学徒、画廊和出版等前数字化手工艺结构的作用。这项基于实践的研究源于第一手经验，涉及制作工艺品的汽车民族志过程，同时在这些在线利基社区内分享和互动。新媒体改变了我们的学习方式、制作内容、沟通方式以及谁能接触到知识和手工艺领域。