ACCEPTABILITY OF VIDEO GAME MONETISATION

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This project aims to tie together the world of video gaming with financial analysis. With the use of computer science techniques and analytics I shall integrate my background in finance and accounting with industry data to develop an understanding as to the acceptability and sustainability of different types of monetisation within videogames. This will benefit both users and the industry by indicating which monetisation methods from actual user interaction data with games and monetisation are sustainable. Having this understanding should help push companies in a direction of mutual benefit for themselves and users allowing them to maximise revenue and shareholder/developer wealth while retaining users and building communities which will provide stable long-term revenue in a non-predatory manner.