ACCEPTABILITY OF VIDEO GAME MONETISATION

视频游戏货币化的可接受性

• 批准号: 2739278
• 金额: --
• 依托单位: University of York
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2739278
• 关键词: ACCEPTABILITY; VIDEO; GAME; MONETISATION

This project aims to tie together the world of video gaming with financial analysis. With the use of computer science techniques and analytics I shall integrate my background in finance and accounting with industry data to develop an understanding as to the acceptability and sustainability of different types of monetisation within videogames. This will benefit both users and the industry by indicating which monetisation methods from actual user interaction data with games and monetisation are sustainable. Having this understanding should help push companies in a direction of mutual benefit for themselves and users allowing them to maximise revenue and shareholder/developer wealth while retaining users and building communities which will provide stable long-term revenue in a non-predatory manner.

该项目旨在将视频游戏世界与财务分析联系在一起。通过使用计算机科学技术和分析，我将把我在金融和会计方面的背景与行业数据相结合，以了解视频游戏中不同类型货币化的可接受性和可持续性。这将使用户和行业都受益，因为它表明了哪些来自实际用户与游戏交互数据的货币化方法是可持续的。有了这种理解，应该有助于推动公司朝着自己和用户互利的方向发展，使他们能够最大限度地提高收入和股东/开发商财富，同时留住用户并建立社区，以非掠夺性的方式提供稳定的长期收入。