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The linguistic economy of looking : production of values and creative subjectivities in the illustration industry in New York.

观看的语言经济：纽约插画行业的价值和创造性主体性的产生。

基本信息

批准号：
2758294
负责人：
金额：
--
依托单位：
University of Cambridge
依托单位国家：
英国
项目类别：
Studentship
财政年份：
2022
资助国家：
英国
起止时间：
2022 至无数据
项目状态：
未结题

来源：
https://gtr.ukri.org/projects?ref=studentship-2758294
关键词：
linguistic economy looking production values

项目摘要

This PhD project proposes to look at how practices of evaluation of artworks imbue visual forms with aesthetic,economic, political and ethical values in the context of the creative industry and how in turn these practices shape theidentities and relationships between creatives. Particular attention will be paid to the activities of illustrators and the artdirectors who hire them in the (co)production of illustrations. This ecosystem is particularly interesting because itoccupies a liminal space between a romantic conception of creativity as unalienated work and the capitalist pressure ofalienated labour in a highly competitive market. The practices of evaluation I'm interested in are both formal and informal,constituted of acts of looking entangled with acts of language to evaluate assemblages of form, colours, etc. understoodas significant "styles" with certain values. The concept of style is a regulative principle of the creative industry and servesboth as an indexical icon of the artist's interiority as well as one of a given market niche. I will look closely at theprocesses through which aesthetic judgments of artworks are aligned with moral judgments of the people who makethem in the context of the precarious and competitive freelance practice illustration often is. Tying together aesthetics,economics and ethics, this projects seeks to investigate ethnographically the acts of looking and acts of language at thecore of the production of value of creative work.

这个博士项目旨在研究在创意产业的背景下，艺术品评估的实践如何将美学，经济，政治和道德价值注入视觉形式，以及这些实践如何反过来塑造创意人员之间的身份和关系。将特别关注插图画家的活动和雇用他们（共同）制作插图的艺术指导。这个生态系统特别有趣，因为它占据了一个界限空间，介于创造力作为非异化工作的浪漫概念和高度竞争市场中异化劳动的资本主义压力之间。我感兴趣的评价实践是正式的和非正式的，由观察行为和语言行为交织在一起，以评价形式、颜色等的组合。风格的概念是创意产业的一个规范性原则，它既是艺术家知名度的指标性标志，也是特定市场利基的标志性标志。我将密切关注艺术品的审美判断与制作者的道德判断相一致的过程，而自由职业者的插画实践往往是不稳定和竞争激烈的。结合美学，经济学和伦理学，这个项目试图调查民族志的行为和语言的行为在创造性工作的价值生产的核心。