How do you compensate? Creating a measure for compensatory consumption and assessing its relation

你想做某事或以某种方式看起来，但你做不到，现在你面临着现在的自我和你想成为的自我之间的差异。如何应对？本项目将基于Mandel等人的S(2017年)的五类消费者补偿行为框架(研究1a、1b、1c)开发一种测量方法来检查补偿性消费者行为(CCB)，并检查人格如何影响CCB参与(研究2)。创建评估CCB的有效测量将为研究人员提供有用的工具，将CCB与个性联系起来将有助于创建有针对性的CCB干预

IntroductionYou wanted to do something or look a certain way, but you couldn't, and now you're faced with a discrepancy between your current self and the self you wanted to be. How do you deal with this?This project will develop a measure to examine compensatory consumer behaviour (CCB) based on Mandel et al.'s (2017) five-category CCB framework (studies 1a, 1b, 1c), and examine how personality influences CCB engagement (study 2). Creating a valid measure to assess CCB will provide a useful tool for researchers, and linking CCB to personality will help to create targeted CCB interventions