Designing for All: Trust and Inequalities in the Context of Data-driven Media

这一项目将是由四名iCASE研究人员组成的多学科团队的一部分，他们将开发工具，确保新兴的数据驱动的数字媒体技术具有包容性、公平性和社会可持续性，以便BBC和更广泛的数字经济中的技术和政策团队能够响应被边缘化和服务不足的受众的需求。这一特别的项目将研究和开发从社区数据中创建可操作的见解的方法和技术，以促进与媒体相关的数据的良好和可信的应用。这些数据可能来自描述经济活动、健康结果和媒体使用的数据集。它们将包括部署新奇数据收集，围绕人们和社区的理解、使用、生活体验和对未来消费技术的预期。包括数据可视化在内的技术将被开发出来，以帮助用户思考、参与和采取行动，以建立对数据使用的信任，并更好地为决策者提供信息。数据和人工智能是BBC技术和创新计划的核心，将改变未来人们的体验，但并不是每个人都有平等的机会，或者同样的知识或能力来参与和受益。关键的是，那些面临这种数字不平等风险的人，也是那些已经经历社会、文化和经济边缘化的人。作为BBC对普遍性和包容性的承诺的一部分，这项研究将有助于理解和解决数字包容性中的关键问题和障碍。它将直接惠及BBC创新工作的关键领域，包括个性化、灵活的媒体、数据管理以及新的互动和参与式媒体的设计。

This studentship will form part of a multidisciplinary cohort of four ICASE researchers todevelop tools that ensure emerging data-driven digital media technologies are inclusive, fairand socially-sustainable, so that technology and policy teams in the BBC and wider digitaleconomy can respond to the needs of marginalised and underserved audiences.This particular studentship will research and develop methods and techniques to createactionable insights from data from communities in order to advance good and trustworthyapplications of data in relation to media. These data may be derived from datasets describingeconomic activity, health outcomes and media use. They will include the deployment of noveldata collection, around peoples' and communities' understanding, use, lived experience andexpectation of future consumer technologies. Techniques including data visualisation will bedeveloped to help users reflect on, engage with, and act upon in order to build trust in uses ofdata, and better inform decision makers.Data and AI are at the centre of the BBC technology and innovation plan and will transformaudiences' experiences in the future, but not everyone has equal access, or the sameknowledge or capacity to engage and to benefit. Critically, those at risk of this digital inequalityare the same people already experiencing social, cultural and economic marginalisation. Aspart of the BBC's commitment to universality and inclusion, this research will contribute tounderstanding and addressing key issues and barriers in digital inclusion. It will directly benefitkey areas of the BBC's innovation work spanning personalisation, flexible media, datastewardship, and the design of new interactive and participatory forms of media.