Creativity in Film and Television in an Interactive Media Environment

“拟议的协作网络由一系列研讨会和一个互动网站支持，其主题是随着互动媒体的最新发展，激发和抑制创造力的条件。关于创意的文献很发达，但很少研究电视和电影中的创意实践，特别是新媒体和这一领域的互动所产生的影响。基于那些撰写创意部门文章的人的想法，我们建议在一系列研讨会上探讨这一主题，这些研讨会将支持学者和专业人员，特别是该行业传统上依赖的小型媒体制作企业的学者和专业人员组成的多学科协作网络。讲习班将在英格兰西南部举行，因为布里斯托尔和周围的韦塞克斯和德文郡/康沃尔地区有大量中小企业。重要的伦敦参与者参与其中的理由是，从地区角度来看，不能忽视首都的引力。区域范围内的重点将鼓励建立一个更连贯、更有凝聚力的网络，以便迅速推进有关专题领域的思考。该项目和成果将引起参与电视和电影制作、委托和培训的人以及人文和社会科学学术界人士的兴趣，这些人包括商业和管理人员，他们对屏幕媒体的创造力的激励和协调感兴趣。该项目的主要目标是：？加强对在互动媒体环境中激发或抑制电视和电影创造力的当代条件的了解。？鼓励和支持英格兰西南部各种与媒体有关的学科的学者与参与电视、电影和新媒体的专业人士和中小企业之间建立新的合作关系和进行智力交流，并通过在线活动让媒体用户参与交流。在区域和国家范围内传播成果？确定并相互同意切实的研究项目，出版和行业培训计划的书籍，利用该网络的专业和学术资源、专业知识和新兴知识库。

"The theme of the proposed collaborative network, which is supported by a series of workshops and an interactive website, is the conditions which motivate and inhibit creativity following recent developments by interactive media. The literature of creativity is well developed but it rarely examines creative practices in television and film, and in particular the implications of new media and interactivity in this sector. Building on the ideas of those writing about the creative sector, we propose to explore the topic in a series of workshops which will support a collaborative, multidisciplinary network of academics and professionals, notably those in small media production businesses on which the industry is traditionally reliant. The workshops will be held in the south west of England because of the large cluster of SMEs operating out of Bristol and the surrounding Wessex and Devon/Cornwall region. Significant London participants are involved on the grounds that a regional perspective cannot ignore the gravitational pull of the capital. The regionally contained focus will encourage a more coherent, cohesive network that will allow rapid advancement of thinking on the thematic area. The project and outcomes will be of interest to those involved in television and film production, commissioning and training, and to academic sin the humanities and social science, including business and management, who are interested in the motivation and coordination of creativity in screen-based media. Primary aims of the project are:? To enhance understanding of the contemporary conditions which motivate or inhibit creativity in television and film in an interactive media environment. ? To encourage and support new collaborative relationships and intellectual exchanges between academics from a range of media-related disciplines and professional and SMEs involved in television, film and new media in the south west of England, and to engage media users in the exchanges through online activities.? To disseminate outcomes regionally and nationally? To identify and mutually agree tangible research projects, a book for publication and industry training programmes that capitalise on the professional and academic resources, expertise and emerging knowledge base of the network."